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89 Cards in this Set
- Front
- Back
1. What are the four stages of a crisis?
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The four stages of a crisis are 1.Warning Stage: Proactive 2. Point of no return: Reactive 3. Cleanup :Reactive and 4.Return to normal : Proactive
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2. True or False: Commercial speech is less restricted.
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False
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3. What is the definition of libel?
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A False Communication that wrongfully injures the reputation of others. – Limits to free speech – Some opinions are protected
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4. Does public relations get involved political or commercial speech?
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Both?
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5. What are the responsibilities of the Securities and Exchange Commission as it relates to PR?
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There responsibility’s is protection for investors – Fair and Honest. Disclosure is one of the keys.
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6. What is the definition of Copyright?
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Intellectual property – Original works of authorship that are fixed in a tangible form of expression.
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7. What is litigation PR?
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? It is part of a legal strategy – In society’s best interests?
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8. What did the Digital Millennium Copyright Act do for agriculture?
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Downloading works / Fair use – Criticism, comment , educational use, News Reporting / Can fire for copyright / Trademark, service mark
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9. What is copyright?
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Intellectual property – Original works of authorship that are fixed in a tangible form of expression. / Exist from the moment of creation / work for hire / can grant limited use / methods, systems or processes not protected – manner of expression IS protected / Government documents not copyrighted
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10. What is defamation?
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Unfairly injures a person’s reputation
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11. True or False: Litigation is a part of legal strategy.
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True
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12. In copyrights, what is fair use?
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Criticism, Comment / Educational use / News Reporting
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13. True or False: Cross-cultural communication clashes between nationalities only.
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False
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14. What are benefits for crisis communication?
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There are 4. Heroes are born / Change is accelerated / latent problems are faced / people can be changed
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15. Crisis runs the risk of escalating in _____________.
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Intensity
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16. True or False: In terms of crisis dynamics, the warning stage is proactive.
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True
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17. True or False: Government documents are copyrighted.
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False
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18. What is the first step of effective crisis communications?
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? Risk Assessment / What is Risk Assessment? What role do values play in crisis communication?
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19. Is stage one of crisis dynamics proactive ore reactive?
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Proactive
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20. What are three of the values that collide during culture clashes?
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Demographics / Psychographics / and Geographic’s
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21. What is invasion privacy?
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Intrusion, False light, Publication of private facts, Appropriation
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22. Name three benefits of a crisis.
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. Heroes are born / Change is accelerated / Latent problems are faced / People can be changed
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23. What are the four stages of a crisis?
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Risk Assessment / Crisis Communications planning / Response / Recovery
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24. One of 100 people, how many would own a computer?
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7
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25. Marlene Rossman talked about attitudes regarding what?
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Time , formality, individualism, rank and hierarchy, religion, taste and diet, colors, numbers and symbols, assimilation and acculturation
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27. True or False: There is a precise definition for “culture.”
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False
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28. What are some examples of insider trading?
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Martha Stewart , WorldCom, Enron
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29. What is the difference between slander and libel?
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Libel has to be publication. Slander is not
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30. True or False: You can get fired for copyright violation.
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True
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31. True or False: Libel limits free speech.
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True
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32. True or False: Libel unfairly injures a person’s reputation.
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True
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What is step 1 of the 4 step plan for effective crisis communication?
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Risk Assessment
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What is the definition of copyright?
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Intellectual Property / Original works of authorship that are fixed in a tangible form of expression.
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38. What is the difference between political and commercial speech?
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Political speech is normal conduct of a democracy, Opinions on issues, public officials. / Commercial speech is More restricted, Intended to generate marketplace transactions
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39. What are some privacy issues in PR?
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Use of images , Testimonials , Medical/health care situations
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40. List the crisis dynamic stages
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Warning stage: Proactive . Point of No Return: Reactive , Cleanup: Reactive , Return to Normal: Proactive
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41. What is libel?
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A false communication that wrongfully inures the reputation of others.
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42. True or False: Defamation is communicated to a 3rd party.
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True
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43. What is SEC (not the athletic conference ☺)?
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Security’s and Exchange Commission
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44. What is stage 1 of crisis dynamics?
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Warning Stage: Proactive
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45. What are crises of our generation?
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Columbine Shooting / September 11,2001 / Shootings at Virginia Tech / Katrina / Ike
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46. What are crises of the past?
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The San Francisco Earthquake / The Galveston Hurricane / Challenger and Columbia Explosion / Oklahoma City Bombing
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47. Was Hurricane Katrina a problem or a crisis?
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Crisis
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48. What is written slander?
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Publication / LIBEL
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50. True or False: Sometimes lawsuits put PR professionals in the limelight?
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TRUE
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51. In crisis communication, there’s a “4 step plan.” What are the 4 steps?
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Risk Assessment / Crisis Communications Planning / Response / Recovery
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52. True or False: The right to be left alone; the right of a person to be free from unwarranted publicity is the definition of privacy.
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TRUE
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53. What are the three privacy issues in PR?
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Uses of images / Testimonials / Medical-health Care situations
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54. There are _______ stages for crisis dynamics
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4
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55. True or False: One of the benefits from crises is that change is accelerated.
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True
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56. True or False: Something is copyrighted when it is fixed in a finished, tangible form.
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True
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58. True or False: all culture clashes between nationalities
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False
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59. Define culture.
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No precise definition / 150 definitions / social group smaller than a civilization but larger than a community / includes lots of publics
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62. What is the purpose of the food and drug administration as it relates to PR?
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Safe foods, drugs / Honest and accurate representation.
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64. Which of these is NOT a benefit of crisis?
a. Heroes are born b. We can predict the future c. Latent problems are faced d. New strategies evolve |
b. We can predict the future
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65. Crisis communication revolves around an effective ________ step plan.
a. 4 b. 2 c. 7 d. 90 |
A
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66. Libel is ___________.
a. Gossip b. Non-injuring to a reputation c. Truth d. Written slander |
d. Written slander
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67. True or False: Stage 1 of crisis dynamics is warning stage and it is reactive.
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False
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68. Define commercial speech.
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More Restricted / Intended to generate marketplace transactions
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69. What topics would you consider needing a copyright?
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Exist from the moment of creation / fixed, tangible form / work for hire / can grant limited use / Methods, systems or processes not protected – manner of expression IS protected / Government documents not copyrighted.
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70. What is the difference between a problem and a crisis?
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A problem can be easily fixed. A crises run the risk of Escalating in intensity / Falling under close media-gvt scrutiny / interfering with normal business operations / Jeopardizing the positive public image / Damaging a company’s bottom line.
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71. PR professionals are put in the limelight by a company’s _____________ & __________.
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Actions and Reactions.
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73. What is cross cultural communication?
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Unintentional or intentional culture clashes / Values collide – Demographics, Psychographics, Geographic’s – Plus “Culture” – COMMUICATE ACROSS CULTURAL DIFFERENCES
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74. Purpose of cross-cultural communications
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To communicate across cultural differences
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75. How many different definitions of culture are there?
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150
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76. What is an example of cross-cultural communications? “
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? “Office of Foreign Affairs”
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80. True or False: Some things translate to different meanings when it is in another language.
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True
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81. What is defamation?
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Unfairly injures a person’s Reputation
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82. What does the first amendment have to do with PR?
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Well the first amendment states – “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise there of; or abridging the freedom of speech, or of the press, or of the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.” And the interpretation is that, Courts are constantly reviewing / New technologies- Internet , Photo phones.
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83. What is litigation PR?
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Part of a legal strategy. In a society’s best interests?
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84. What is risk assessment?
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What role do values play in crisis communication?
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87. True or False: Stage 1 is the warning stage.
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True
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88. What is the 3rd stage?
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Cleanup
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89. How many stages are there?
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4
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90. What are the 4 steps to the crisis communication plan?
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Risk assessment / Crisis communications planning / Response / Recovery
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92. Is running out of toilet paper a problem or a crisis?
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Problem
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94. Are government documents copyrighted?
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NO
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95. What protects intellectual property?
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Copyright
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96. What two added factors of libel and the burden of proof must be present for celebrities and public figures to prove libel?
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? Defamation and Publication. Maybe fault and actual malice? Damage and identification?
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97. There are ______ definitions of culture.
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150
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98. What is the best defense against being charged with libel?
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Litigation?
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99. True or False: culture have a precise definition
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Fals
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100. What are the stages of crisis dynamics?
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The warning stage , The point of no return, the cleanup , and the return to normal
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101. True or False: Most PR people really don’t know enough.
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True
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102. What are stakeholder communication strategies as they relate to a crisis? –
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Where the response is coordinated / Where reporters can go to get information / The role of the interenet / Employee training
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103. True or False: There are over 150 definitions for culture.
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True
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104. True or False: Libel has to be written in a publication.
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True
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105. What are some crises of the past?
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? The San Francisco Earthquake , The Galveston Hurricane, Challenger and Columbia Explosions, Oklahoma City Bombing
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106. What are Marlene Rossman’s 8 characteristics?
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Time, Formality, Individualism, Rank and hierarchy , Religion, taste and diet, Colors –numbers and symbols, Assimilation and acculturation
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