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18 Cards in this Set
- Front
- Back
Tourism |
Comprises of activities of a person traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purpose |
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Management |
Systematic process of planning, organizing, and leading of a business |
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Destination Management |
Coordinated management of all the elements that make up a destination |
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Elements that make up a destination |
Attraction, access, amenities, marketing and promotions, pricing |
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Attraction |
Makes a destination unique from other attractions |
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Access |
Transporting of the tourists to the tourist destination |
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Amenities |
Facilities / establishment which supports the destination itself |
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Marketing and promotions |
How you communicate the brand / destination to the consumers / tourists |
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Pricing |
Cost of doing the tours |
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3 Tourism Products |
Support Services, Attraction, Tourist Resouces |
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Scale of tourism Destination |
Country, region, island, village, town/city, self-contained center destination |
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Basic elements of Tourism destination |
Attraction, amenities, accessibility, image, price, human resources |
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Destination Management Organization |
Groups that are tasked to lead and coordinate activities in a particular destination |
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National Tourism Authorities/ Organizations |
Responsible for the management and marketing of a destination on a national level |
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Regional/provincial/state DMOs |
Smaller geographic region |
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Local DMO |
Small geographic area e.g. City or town |
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Creating a suitable environment |
Planning infrastructures, human resources development, product development, technology and systems developments, related industries and procurement |
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Matketing a Destination |
Campaign to drive businesses particularly MICRO SMALL MEDIUM ENTERPRISES, destination promotions, unbiased information services, operations and distribution of bookings, customer relationship management |