Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
15 Cards in this Set
- Front
- Back
adoption process
|
Stages that consumers go through in learning about a new product, trying it, and deciding whether to purchase it again.
|
|
brand
|
Name, term, sign, symbol, design, or some combination that identifies the products of one firm while differentiating them from the competition’s.
|
|
brand equity
|
Added value that a respected, well-known brand name gives to a product in the marketplace.
|
|
brand extension
|
Strategy of attaching a popular brand name to a new product in an unrelated product category.
|
|
brand insistence
|
Consumer refusals of alternatives and extensive search for desired merchandise.
|
|
brand name
|
Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm’s offerings from those of its competitors.
|
|
brand preference
|
Consumer reliance on previous experiences with a product to choose that product again.
|
|
brand recognition
|
Consumer awareness and identification of a brand.
|
|
category management
|
Product management system in which a category manager—with profit and loss responsibility—oversees a product line.
|
|
consumer innovator
|
People who purchase new products almost as soon as the products reach the market.
|
|
diffusion process
|
Process by which new goods or services are accepted in the marketplace.
|
|
family brand
|
Single brand name that identifies several related products.
|
|
generic products
|
Products characterized by plain labels, no advertising, and the absence of brand names.
|
|
manufacturer’s brand
|
Brand name owned by a manufacturer or other producer.
|
|
trademark
|
Brand for which the owner claims exclusive legal protection.
|