This is because Tesco Malaysia always offer high and good quality products which are under significantly lower prices compare with other company. However, the threat of substitute products and services of Tesco Malaysia for non-food products is quite high. This is because the customers still likes and support the specialty of the products shops. So this may causes customers will not buy the non-foods products from Tesco Malaysia. Thus, Tesco Malaysia uses the switching cost method to reduce this threat. For example, Tesco Malaysia provides great services and lowers the prices of the
This is because Tesco Malaysia always offer high and good quality products which are under significantly lower prices compare with other company. However, the threat of substitute products and services of Tesco Malaysia for non-food products is quite high. This is because the customers still likes and support the specialty of the products shops. So this may causes customers will not buy the non-foods products from Tesco Malaysia. Thus, Tesco Malaysia uses the switching cost method to reduce this threat. For example, Tesco Malaysia provides great services and lowers the prices of the