According to Tongue, McDonald, Doutkevitch, Midgley, and Munro (2012), a porter’s Five Forces analysis on Target Corporation assists in demonstrating the company’s tactical ability to compete and make profit.
The Threat of Entry According to Tongue et al., several factors influence the high obstacles to entrance in the retail industry. These factors include the ability to establish favorable leases, supply contracts, as well as the selection of prime locations. Retailers like Target are discount stores, which are vertically unified and have central purchasing power and this gives them the capability to generate economies of scale. Many retailers like Target have established their brand name and have established their position