The subject of this case study is the Shouldice hospital which has specialized in treating hernias for almost 50 years. Shouldice Hospital’s success is based on the great atmosphere they have managed to create for its employees and its patients. This atmosphere facilitates a cordial relationship between the employees and the patients. This atmosphere creates a good relationship between the employees and the customers. It is obvious that this has brought out the best in the employees and delivery of excellent healthcare services to its patients and it’s important that Shouldice focus on keeping its core services intact.
The Hospital provides Shouldice method for Hernia operations which is their specialty, but also takes care to …show more content…
The solutions have a long-term sustainability which can be considered as an One-Time expense and which can lead or provide revenue for the foreseeable future. As Shouldice hospital has always been successful in its objective of providing high quality, low cost and focused health care and which is also quite popular even without any major advertising …show more content…
This option also does not lead to doctors being stressed as staff satisfaction is an internal marketing for the company. It is also true that the number of patients treated, served, will also increase, and therefore the supply and demand ratio will be more balanced. With the investment of $2million, bed capacity for the hospital will be increase by 50% i.e. 133 beds (current bed capacity is 89 beds) which exceeds the current bed thus eliminating the bed capacity as the bottleneck. With 133 beds available, around 38 new patients can be accommodated on daily basis with 38 operations on the same day which would increase their operational efficiency. Investment of $2 million can lead to a payback period of the investment of 2-4 years with the current performance. The expansion decision is a very good investment. It gives a very high return to Shouldice hospital.
The options of opening in another location in Canada or US is not recommended as it would dilute the direct oversight. Shouldice Hospital is not a General Hospital but a specialty, where a specialized method is administered under trained eyes. There is high probability that the quality and possibly the reputation would be impacted . Further the option for working on Saturdays also is not advised at present , as the personal involvement & monitoring of