Kennedy uses ethical appeals in his speech to further unite the country while also adding to his credibility as a newly elected president. He swears the same oath set by “our forebears” in front of the country to show his commitment to the survival of basic human rights “because it is right” (Kennedy). As a people, we are committed to the promotion of human rights and peace as well, and by showing his commitment to these ideals, he can prove his credibility through a shared set of ethics with the audience. Kennedy’s impressive credibility parallels the same reliability that is ideal in the American nation. This connection between the president─ who can make an impact on the world─ and the audience shows that the people have the same ability to make an impact on the planet. This increases the audience’s desire to accept this call to action and results in an efficient speech as
Kennedy uses ethical appeals in his speech to further unite the country while also adding to his credibility as a newly elected president. He swears the same oath set by “our forebears” in front of the country to show his commitment to the survival of basic human rights “because it is right” (Kennedy). As a people, we are committed to the promotion of human rights and peace as well, and by showing his commitment to these ideals, he can prove his credibility through a shared set of ethics with the audience. Kennedy’s impressive credibility parallels the same reliability that is ideal in the American nation. This connection between the president─ who can make an impact on the world─ and the audience shows that the people have the same ability to make an impact on the planet. This increases the audience’s desire to accept this call to action and results in an efficient speech as