They do so based on normative social influence, informational social influence, and the social impact theory. The normative social influence involves one going along with a group’s views even if they do not believe them themselves. This influence occurs as a result of one’s need for acceptance and friendship. The informational social influence encompasses one accepting the majority’s views and incorporating them into their own beliefs. This influence occurs most often during a crisis. The social impact theory refers to a group’s numbers, strength, and immediacy. This means that the group’s size, status, quality impacts how likely one will conform to that group’s beliefs. As shown above, conforming due to any of these influences and theories deindividualized people as they become known by the group and not
They do so based on normative social influence, informational social influence, and the social impact theory. The normative social influence involves one going along with a group’s views even if they do not believe them themselves. This influence occurs as a result of one’s need for acceptance and friendship. The informational social influence encompasses one accepting the majority’s views and incorporating them into their own beliefs. This influence occurs most often during a crisis. The social impact theory refers to a group’s numbers, strength, and immediacy. This means that the group’s size, status, quality impacts how likely one will conform to that group’s beliefs. As shown above, conforming due to any of these influences and theories deindividualized people as they become known by the group and not