Whitney Museum of American Art

Executive Summary The company Cowgirl Chocolates was created in 1997 in Idaho by Marilyn Lysohir and her husband Ross Coates. They were looking for ways to continue funding their art magazine. Cowgirl Chocolates was one of many businesses they started. Marilyn’s brother helped her come up with the idea of adding spicy flavor to regular chocolate. The business has been through ups and downs and now it is time for Marilyn to decide what the future holds for Cowgirl Chocolates. She must decide…

Additionally five value dimensions are found to define the driving intention of participation in a crowdfunding project. 1. Financial Value: It is based on the individual’s return as a result of his/her investment. This is the strongest of all predictor variables. 2. Functional Value: According to the functionality of the project according to the supporter plays an important role in the intention to participate. 3. Social Value: Some people take part in a crowdfunding project for…