Cognitive dissonance is a situation involving conflicting attitudes, beliefs, and behaviors. This leads to discomfort which leads to the changing of one 's attitudes, beliefs, or behaviors to reduce discomfort and restore balance. For example pre-marital sex. Being raised with Christian values but wanting to have sex even though it 's morally wrong. People tend to seek consistency in their life. So when they come to a problem, such as sex before marriage, they stumble upon an inconsistency which they are forced to reconcile their beliefs in order to feel balanced again. Where did it come from? Cognitive dissonance was first investigated by Leon Festinger in 1957. It arose out of an member observation study of a cult which believed that…
Kohlberg developed the Theory of Moral Development and his theory was an expansion to Jean Piaget’s Theory on Moral Development. Kohlberg defined six stages of morality: Obedience and Punishment Orientation, Individualism and Exchange, good interpersonal relationships, Maintaining the social order, Social contract and individual rights and Universal principles. Each of these six stages he grouped into three levels: Pre-conventional morality, Conventional Morality and Post Conventional morality…
about cognitive dissonance is that it refers to a situation when two or more cognitive elements (such as behaviors and attitudes/ beliefs) are inconsistent, causing psychological stress and discomfort. Festinger tested his theory by constructing several experiments to observe if participants changed their beliefs to be congruent with their behaviors. The results are that people have an inner drive to hold…
also changes from society to society. Many studies examine the effectiveness of humor in American advertising, however when compared with other cultures the results vary. Toncar (2001) found that American advertising used more direct humor than British culture. Toncar attributes this to the high volume of advertisements in America and the desire to be noticed amongst all the competition. Toncar also found that the use of humor in advertisements is also on the rise at much faster rates than other…
for his theory of cognitive dissonance. His theory and research centered on the subjective feeling of tension or discomfort that occurs when a person’s beliefs do not match their behaviors. People search for homeostasis, or consistency, between their belief system and their actual conduct. When old belief systems conflict with newly held beliefs, or there is a discrepancy between their beliefs and…
self-perception theory). The greater the number of hours spent towards attaining a goal, the more attractive it seems. In their research titled “Cognitive dissonance and psychotherapy: The role of effort justification in inducing weight loss” , they investigated the effectiveness of ‘new weight loss therapies’ in high effort and low effort expenditure settings. Newspapers printed advertisements promoting innovative weight loss techniques and the individuals who responded comprised the…
provide emergency relief, public awareness and programs promoting community leadership for people of all cultures, faiths and genders. World vision promotes the needs of children, gender equality, education and skills training, HIV and AIDS prevention and affordable technological solutions. Over the many years since 1966, when it was first established in Australia, World Vision’s motives have been focused on ensuring people are given opportunities to lighten their suffering and live a healthy…
withhold from another person. This privacy management system is focused on three parts: privacy ownership, privacy control, and privacy turbulence. Privacy ownership is our private information that only we know and others do not. This also encompasses our personal privacy boundaries. Depending on the person, our privacy boundaries could either be thin and porous, or thick and hard to break through (Griffin p. 151). Privacy control consists of one’s decision to either disclose or not disclose…
Introduction Communication is the expression of an intended meaning by one party to another party through the use of signs that are known and understood by both parties (Turner & West, 2013). These signs may be spoken signs, written signs, drawn signs, picture signs, or body movement signs. It is important to note communication is only possible when both parties have the intention to communicate with each other (Turner & West, 2013). That is, one party must be willing to create a clear positive…
The Interpretation of Old Testament Prophecy in the New Testament Ever since the beginning of Christianity, there has been the age-old debate between some Christian scholars concerning the interpretation of the Old Testament (OT) prophecy in the New Testament (NT), and whether or not such interpretation is valid. Perhaps, such disagreement might be the reason for the various sects of Christianity and why some of the Jewish faith still holds true to the OT belief system. Notwithstanding, one fact…