The Public Interest

by the media when comparing themselves to public relations, with Munro (2016), believing that “...PR needs journalism, more than journalism needs PR...” (Munro, 2016), which alludes to White and Hobsbawm’s (2007), conclusion that the media’s view of public relations is more prejudiced, compared to the public relations view of the media. These beliefs indicate that the power, at least in the mind of media practitioners, is held by the media, and that public relations are at the helm of the…

I was captivated as I continued to learn about the history of public health, infection chain, and epidemiology of communicable and non-communicable diseases. My range of knowledge was not only augmented by the five-year MBBS degree but it has also given me the valuable insight for applying the knowledge into practical aspects of public health studies. The enriching curriculum at DU encompassed a wide range of courses including community medicine,…

“Excellent public relations is managerial, strategic, symmetrical, diverse and ethical.” - (Grunig, Grunig & Dozier 2002, p.3 306) This discussion will analyse the relationship between persuasion and Grunig’s Excellence theory with reference to power and resource difference. This conversation will focus on the symmetrical worldview which is based on normative approach to public relations practice. Symmetry is the mutual agreement or balance between two parties to achieve mutual benefit, desired…

Public service announcement (PSA) is a message in the public interest spread by the media without charge. They are to spread a message and raise awareness, changing public attitudes and behavior towards a social issue in the community. PSA’s are a great opportunity for nonprofit groups to communicate messages through the media. They send positive messages and have credible information. Some of the topics which I will be analyzing for public service announcement are, health and safety,…

This process is in itself very complex because different institutions, agencies, interest groups, private organizations, and any related groups with concerned policy put their opinions and suggestions to make a policy worth presenting in Congress. Policy formulation follows agenda because priorities and principles set in agenda must reflect…

Introduction The importance of public service values to public, nonprofit organizations, and to administrators are significant. These values guide administrators’ to perform their day-to-day duties and maintain the public’s trust. At some point administrators’ will find themselves in ethical dilemmas and they will need to evaluate and prioritize their personal values, while considering values that are important to the organization. I aim to describe public and/or nonprofit sector values and…

The online master degree in public health Versus the Master in Healthcare Because of sensational medicinal and pharmaceutical progressions and an expanding attention to public health and prosperity over the previous decade, the American workforce is seeing a more noteworthy interest for qualified healthcare experts. As indicated by the U.S. Authority of Work Measurements, 10 out of the 20 most quickly developing occupations today are in healthcare, and throughout the following seven years, the…

The Policy Making Process: The Executive Branch, Bureaucracy, and Congress Public policy is arguably the most important part of American national security, because the intent to protect the nation cannot be carried out without the right strategies being enacted, codified into law and then implemented. Public policy itself is a process by which actions are taken by the executive branches of a nation to address issues identified, through the use of practices consistent with the law and customs of…

challenges for public organizations that are tasked with serving shifting target populations (Pitts, 2007). As public administration scholars, we are tasked with understanding the importance of these recent changes in ethnic diversity and its impact on policy making. This paper seeks to answer the following proposed questions: 1) Does descriptive representation matter in bureaucracies? 2) Does descriptive representation lead to policy formulation and implementation representative of all…

An understanding of the management of reputation or public status and the making of ethical judgment about strategic communication and communication planning are the hallmarks of public relations. Public relations (hereinafter PR) is concerned with the strategic planning and management of communication (AUT, 2016). Grunig and Hunt (1984) defined PR as the way of handling the spread or transfer of data or information between a person or an establishment - such as a charitable trust, corporate…