The Beat

Marketing to Their Own Beat Founded in 2006 by Dr. Dre and Jimmy Iovine, Beats is a premium auditory brand in quality entertainment dedicated to giving music lovers superior sound they can appreciate. Almost 10 years into the business, and the company has already had incredible success, which can be attributed to their intelligence in marketing strategy. When Dre and Iovine, first came up with the idea all they knew is that they were going to sell speakers and headphones. Then, as they began to specify the product and eventually bring it to the market they asked themselves what the customer would want. They answered this question by examining their target market. Beats headphones specifically targets hip-hop music aficionados. Founders Dr.…

Ever since I was a kid, I always found a rhythm on things. Whenever I heard the heartbeat from a toy heart that my teacher had in her classroom, in my head I always added an extra beat to it, always turned it into something musical. I always thought it was because I used to watch the Nickelodeon kids show called “The Fresh Beat Band” every single day when I got home from school, so I let slide. I knew that wasn’t the real reason because it didn’t feel like it was, but I never looked deep into my…

the night.”(Ginsberg, Allen: Howl). ‘Beats’ are characterized as individuals who desire to instigate change and deeply believe in their convictions. After World War 2 ideas of nationalism and the fabrication of the American dream was produced to be marked to the masses, which encroached upon as well as went against the Beats concept of freedom, lifestyle and manner of existence within society. The Beats did not want to break the system, within which society existed upon,…

Allen Ginsburg was an American Postmodern poet and influential figure in the Beat Generation, who published his poetry between 1950 and 1970. The Beat Generation was a countercultural movement created by Ginsberg and his contemporary artists and authors to resist many of the homogenizing facets of mainstream American culture at the time they were publishing. Ginsberg in particular used his poetry to protest ideas like capitalism, conformity, and heteronomativity which he disagreed with. This…

heard the brand “Beats”. Although some of them do not know what “Beats” is exactly, they would have seen a number of people who are wearing the headphone which has lower-case “b” on the ear-cups. “Beats”, exact name of the brand is “Beats Electronics”, was founded by Dr. Dre on 2006, and they have focused on headphones and speakers. In last year, people faced the interesting news that Dr. Dre sold Beat Electronics to Apple with US$3.0 billion. An article by Elizabeth Lazarowitz reported that…

and culture-enters the Beat Generation. The Beat Generation was a social and literary movement that was forming post World War II. The Beats were a group of writers that opposed conventional writing, spoke about issues regarding race, sex, and class, and rejected many cultural principles that was happening post war. The Origin of the Beats was in 1943, Allen Ginsberg meets Lucien Carr at Columbia University. Carr introduces Ginsberg to Jack Kerouac and William Burroughs. From there, the Beat…

Essay Term 1: The Beat Generation A Subculture Analysed “The so-called Beat Generation was a whole bunch of people of all different nationalities who came to the conclusion that society sucked.” Amiri Baraka (The Source, 1999) Introduction In a hegemonic culture, subcultures are constantly resisting systems of beliefs imposed on society creating a constant struggle for hegemony (University of Washington, https://faculty.washington.edu/mlg/courses/definitions/hegemony.html, no date). This…

Levi Asher characterized the Beat Generation as one of extremes, from their childhood environment, their rejection of society and its norms, to the style in which they lived. Asher begins with an article that appeared in The New York Times Magazine by John Clellon Holmes, where he attempted to provide some explanation of why this generation was behaving the way it was, he said, “Ever since they were old enough to imagine a future, it has been in jeopardy”. Growing up between two world wars and…

Allen Ginsberg, along with William Burroughs and Jack Kerouac are poets known as the "beats" and important writers of the beat movement. Ginsberg was born in New Jersey and raised in Paterson, NJ. His father was an english teacher. His mother suffered from mental illness and had a series of mental breakdowns. It affected him growing up. Ginsberg, Burroughs and Kerouac met at Columbia University in 1943. At the time, they were considered "subversive" for their views and behavior. They…

When the literature of beat generation first came, it was criticized by lots of people, since people thought the form and language are rough. It doubted and denied the traditional cultural value, but influenced descendant’s view of mainstream culture. As an Asian, I have to say that beat generation plays an essential role in propagating Zen and Buddhism, because many poets of beat generation write about Zen and Buddhism. The evolution of hip can be divided into six convergence, the first stage…