Soft skills

The company is composed of a wide variety of popular brands with perfect market and financial skills. PepsiCo proclaim plans to invest US $1 billion in China over the coming four years as part of the strategy to enlarge in emerging markets and extend the portfolio of locally pertinent products PepsiCo Finance authorities have a voice in the conversation…

When there is a buzz coming out of the lip balm industry, you know it has to be really big news. Although EOS, Evolution of Smooth, has been making a name for themselves over the last few years, the introduction of the new vegan flavored lip balm has everyone going crazy. This new lip balm product appeals to those who are already loyal EOS customers and those who have been unable to enjoy the lip balm in the past due to certain ingredients. The clear vegan crystal flavored lip balm appeals to a…

SALE OF THE CROWN OF BEER A study based on the strategy tripod of Mike Peng José G.Vargas-Hernandez, M,B,A., Ph.D. Noé Rene Luna Plascencia University Center for Economic and Managerial Sciences University of Guadalajara Tel: +523337703340 ext. 25685 reno_nlp@hotmail.com, jvargas2006@gmail.com,jgvh0811@yahoo.com Abstract The main objective of this study is to analyze through tripod strategy Peng, the basics of why the acquisition and sale of Grupo Modelo (which it is the largest brewer in…

Tic Tac is one of the largest breath mint market which has been there in the industry for more than 50 years now. Their products line is faraway the most sold in the world due to their bigger and multiples factories and employees worldwide. They have been dominant all through their existence, when recently overtaken by Altoids with their the "curiously strong" mints in the metal container from Callard & Bowser-Suchard (Charles W. Lamb, Joe F. Hair, Carl McDaniel, 2011). The Ferrero Group felt…

“The road to success and the road to failure are almost exactly the same” - Coin R. Davis. At my school’s farmer’s market I sold refreshing and delicious root beer floats and of course I couldn’t have done without my fantastic partner Lila Blees. To go along with our out of this world product we had to have a great name. That name was Root Bear Floats. During this project we learned about profit margins and recognized things we did well and things could improve on in the future. During this…

brand of Frito-Lay, Inc. that offers products such as Quaker, Walkers, Lay’s, Fritos, Doritos, etc. In 1902, Due to the increase in popularity of the new soft drink Pepsi, the behemoth we know today was known as Pepsi-Cola, a small company established in 1902 by Caleb Bradham, a pharmacist from New Bern, North Carolina. The growing popularity of the soft drink and their subsequent products allowed them to merge with Frito-Lay, another brand that was born from the merging of two companies (Frito…

When it comes to advertising, companies want to be original, but also do not want their originality to be copied. On behalf of Coca-Cola, Ira C.Herbert, in his letter to Mr. R. W. Seaver, addresses the issue Coca-Cola has with Grove Press advertising the phrase "It's The Real Thing". Herbert’s purpose is to ask Grove Press to not advertise their book with their slogan because he believes the slogan belongs to Coca-Cola. Seaver, an executive vice president, explains that their use of the slogan…

Harmonie Water's has become the second-best top-selling purified bottled water in its home base country of France as well as across the world; therefore the company is a global brand. However, it is a global brand in the making and is continuing to refine itself in order to reach more consumers in the global market. With the difficulty to meet each and every cultural difference, the team needed to create a way to become more of a united global brand. There is a high demand globally for bottled…

Coca-Cola is considered one of the world’s most popular soft drinks. Created in 1886 by an Atlanta pharmacist, Dr. John S. Pemberton, the drink soon found popularity following the sale of parts of his business to Asa G. Candler, who began to distribute the fountain drink outside of Atlanta. The up and coming soft drink began to be bottled in1894 as the demand for Coca-Cola grew, and by 1899 the soft drink was being both produced and bottled in mass. It was not until 1916 that the famous…

trends. Why?!! For instance, it was the experiences that Coke had in the past that resulted in the developments and productions of it new quality brands. Even the Coca-Cola Hellenic puts this to words as “…Our many years of experience in sparkling soft drinks has given us useful knowledge that we can apply to all other beverage categories, ensuring that we offer the right mix of options in brands, pack sizes and calorie content…”(Coca-Cola Hellenic, 2016) I am very convinced with the above…