Open Shortest Path First

1. Welcome/introductions/administrative things/agenda. Establish rapport. 2. Open questions about education and training received. Probe business analysis qualifications – subjects covered and level. 3. Open questions about previous jobs. How much was business analysis and how much systems analysis. Reasons for leaving. 4. Open questions about interests, personal circumstances. 5. Our company, the IS/IT function, our job, our expectations, and…

revived the floundering brand.8 Branding Challenges Branding poses several challenges to the marketer (see Figure 4-3). The first is whether or not to brand, the second is how to handle brand sponsorship, the third is choosing a brand name, the fourth is deciding on brand strategy, and the fifth is whether to reposition a brand later on. To Brand or Not to Brand? The first decision is whether the company should develop a brand name for its product. Branding is such a strong force today…