Luxury vehicle

1. Overview of the company (how where when why, how establish now, product detail) Sephora was founded back in the 1969 by a Paris based conglomerate Louis Vuitton Moet Hennessy (LVMH) in 1997. Sephora is a French chain of more than 750 stores in 21 countries and carries over 250 brands of item specializing in cosmetics, personal care items, fragrances and beauty accessories including their own private labels. The name Sephora is a combination of two words - The Biblical name of ‘Zippo rah’…

Per the Geert Hofsted assessment, America has one of the most individualist cultures in the world with a score of 91. American society is loosely-knit in which individuals are expected to look after themselves and not rely on others or authorities for assistance. Masculinity A high level of masculinity indicates a society driven by competition, accomplishments and success. With high levels of masculinity, success means being among the best in a field. The opposite of masculinity would be…

1. INTRODUCTION TO ZARA: Zara is the lead association of Inditex group, drove by its co- founder, Amancio Ortega with his ex-wife, currently Europe’s richest man, with net worth of $67 billion. Zara is a popular Spanish clothing brand that uses a bespoke marketing strategy (i.e. high levels of customisation) based on the customer’s needs and requirements to achieve its business goals. Consequently, Zara has become Spain’s and the worlds well known fashion brand. 2. NATURE OF THE PRODUCT, ZARA…

Fashion photography is a big deal in they world we live in. They definition of fashion is a popular trend. Fashion photography is one of the many types of photography in the world. Many things go into fashion and photography combined, for example in fashion you need fashion designers,sponsors, advertisement, models,etc, and in photography you need photographers, shoot site, creativity and need to talk to the fashion designer about their ideas. In todays society fashion photography influences…

Marks and Spencer is a UK based Multinational PLC that specializes in the selling of clothes, home products and luxury products. Marks and Spencer operates on global scale and is a leader in multiple markets around the world. Marks and spencer initiated a corporate social responsibility strategy called “Plan A” in 2007 and with this strategy Marks and Spencer set 100 commitments to be achieved by 2010. The main objective of the strategy is to be the world’s most sustainable major retailor. Marks…

Recently, the report of Brandsvietnam has showed that the annual sales of cosmetics market in Vietnam reached about 702.4 million USD in 2015. Based on high economic growth rate and need for appearance enhancement, the cosmetics sector of Vietnam has been believed to have a significant potential growth recently. Vietnamese women are willing to pay a lot of money for mid-end and high-end cosmetics. Besides, they are also more cautious of the origin of the products than ever because the market is…

As I wake up listening to the birds chirping I thought to myself what it would be like to be outside of the house and to make new friends. I had just moved into a new house with amazing foster parents. I just started going to a new school in New York City and the school was named Napoleon Academy. I had a hard time finding foster parents that would want to adopt me. Now, I have great foster parents named Bob and Rue. They are pretty rich if you ask me comparing to what my other parents provided…

3. Internal Analysis Value Chain The details of Value Chain model on how LV create values between consumers and the company are generally as below. - Human Resource Management To maintain the high end brand position, LVMH group has very high requirements for recruiting. Also, most of the LV staffs are highly paid by the brand in order to motivate their staffs to keep offering high quality services to the end-user continually. - Procurement LV owns their in-house designer and manufacture in…

enjoy a luxury holiday with no across the ocean with destination boundary is in a superyacht. Today’s luxury motor yacht or crewed sailing yachts are floating palaces offering high speed internet connection, spa/fitness center, comfortable lounge for your entertainment lounge, chefs that cook to your specification and all the water toys you can imagine like water skiing, scuba gear, surfers and more. What is a superyacht? A superyatch is a professionally crewed commercially operated luxury…

H & M and Zara achieve business objectives with the marketing mix which consist of the 7 p’s. However, at present, H&M is known to be the highest valued with the most fashion in Europe valued at 13 billion euros while Zara valued at 7.8 billion. Both H &M and Zara are globally known but in terms of the experience of the shopping of their products are extremely different. Comparison of the Marketing Mix with Zara and H & M H & M Marketing Mix (7 P’s) Zara Less expensive than majority of the…