Lay's

The minds of millennials are to companies what the universe is to the rest of the world; forever changing and impossible to understand. It is no secret that many companies have taken to social media in an attempt to gain the attention of the younger generations and it is equally evident that many of these attempts have failed. Companies start campaigns geared towards millennials in the hope that it will gain their attention. For companies like Lays and McDonalds, they not only failed to understand there audience, but the platform as well. Although the companies failed to get the positive reaction they were hoping for, the campaigns can still be regarded as successes because it got people to talk about them. In 2012 PepsiCo took to the internet to ask people to come up with their ideal Lays potato chip flavor. Name ideas could be submitted to the Frito-Lays Facebook page where they would be placed on a bag and added to the voting section. The submitter of the bag with the most votes would win a one million dollar cash prize. The campaign was called “Do Us a Flavor” and was initially a quiet success. The decision was made to make the contest an annually occurring one and each subsequent year more votes were cast. With each successive year the format of submitting suggestions had to change to accommodate the amount incoming suggestions. The ads were placed on websites frequented by the younger generations. The campaign began as a way to get the younger generation to think about…

Dorito translated in Spanish actually means “Little Bits of Gold”. Dorito chips are one of the most irresistible chips, in my opinion. From the “Finger-Lickin’ Good” to the “Eye-Popping Color”. Doritos are filled with many of the most desired flavors or, as some people say “feeling”. Doritos are one of the most appetizing snack foods. They have been around for more than 60 years and still have the whole world in awe because of their recipe for this compelling chip. These chips seem so magical…

The ad I selected is a Lay’s Kettle Cooked Jalapeno chip advertisement printed in People Magazine. The ad depicts a garage band with three members while the bottom shows the actual chip product. The overall message of the ad (explained further below) works with the design principles to create a bold unique message for the customer. For starters, I believe this ad is targeted towards the average young/middle-aged person. The message of the ad is to avoid a “plain” life and add some excitement…

Introduction: The three brands chosen to conduct the taste test were Lay’s, No Name and Old Dutch. The company Lay’s was founded by salesman Herman Lay when he opened a snack food company in 1932 in Dorset, Ohio. Lay merged his company with Elmer Doolin, founder of the Frito Company in 1961. Since then, Frito-Lay became one of the largest snack food manufacturers in North America. The company No Name is a generic brand grocery and household products sold by Loblaw Companies Limited, Canada's…

Strategy. The strategy for Frito Lay is, INNOVATION and CALLABORATION!!! Frito Lay has the Culinary Innovation Center ® to create the newest wave for the exploratory taste buds. FLNA took the initiative to produce more single serve snacks to meet the needs of our demanding society that is always on the go. Because snacks are a vital part of many of our routines, healthier options are being made available. Appeal to the palette, while providing healthy snack options is the route we have…

This week I chose an article called Huckabee: There Better Not Be Doritos at Your Super Bowl Party by Kelly Frazier. The article discusses presidential candidate Mike Huckabee's distaste for Frito Lay's partnership with the It Gets Better Project which is aimed at fighting anti-LGBT bullying and giving hope to those who are being harassed. People who donated to the It Gets Better Project would receive via mail a limited edition bag of Frito Lay's Rainbow Doritos. According to the article Mike…

According to agricultural researcher Charles Benbrook,Ph.D., 1.6 billion kilograms of Roundup have been spewed globally since 1971. (One kilogram is approximately 2.2 pounds.) With more than 90% of USA corn grown from genetically engineered seeds, there’s little doubt that, whoever’s crunching corn chips that aren’t organic, are munching glyphosate in every bite. A Frito-Lay product fits the category, as Natural News reports. “Recent tests conducted on Frito-Lay’s SunChips product revealed the…

undergo that starts from the general idea to the introduction into the market. These particular phases are the blueprint to the design, creation and marketing of the new product. At this stage, there are certain responsibilities that will require you to gather ideas and data that you will need to get things started. Generating the idea is the beginning stage in which there needs to be some research. Places to start would be to gather input from consumers to provide the consumer wants, needs, and…

suggests that the group performance (i.e., leader effectiveness) can be improved by modifying the leadership style or group-task situation (p. 159). Hence, in the orchestra, the leadership effectiveness of the conductor can be affected by her/his leadership style and the group-task situation of the orchestra. Similarly, Bruno and Lay (2008, p. 679) asserted in their research that the effectiveness of leaders depends on the appropriateness of their leadership styles to the situation where they…

or disrespectful treatment. Ruthlessness, callousness and arrogance don’t belong here. Integrity. We work with customers and prospects openly, honestly and sincerely. When we say we will do something, we will do it; when we say we cannot or will not do something, then we won’t do it. Communication. We have an obligation to communicate. Here we take the time to talk with one another . . . and to listen. We believe that information is meant to move and that information moves people. Excellence.…