JetBlue Airways

United Airlines, a company founded in 1926, is the worlds largest airline when measured by the total number of destinations served. What makes United different from other airlines, as does many other companies in the world, is the philosophy in which they run their business. United focuses on two main philosophies that help them stay the world-class airline they say they are. The two business philosophies that they follow is providing world-class customer service to provide their passengers a…

Marketing and Sales: JetBlue Gone are the days when it would take months to travel across the ocean, and weeks to ride across the country, now all one has to do to reach a destination is hop on an airplane. While many people have personal vehicles, very few own planes. That’s why so many people rely on airline companies such as JetBlue to provide such services. When viewed from a quality, marketing, and sales standpoint JetBlue soars over other airlines with their dedication to high quality…

AZ to MD JFK to NY CA to FL JetBlue $ - $188 $842 Southwest $456 $ - $898 Delta $846 $272 $1,626 American $403 $374 $721 1. Based on the research it appears JetBlue has lower prices compared to its competitors. JetBlue did not have available flights from Phoenix to Baltimore on October 25th. JetBlue’s base is JFK in New York. When JetBlue was able to lock in JFK as their base they…

According to the Federal Aviation Administration website, American Airlines flight 965 from Miami International Airport to Alfonso Bonilla Aragon International Airport in Cali, Colombia started off as a routine flight for the 163 passengers and 8 crew aboard the Boeing 757 aircraft. The pilots originally had the flight management system (FMS) programmed in from Miami all the way to a landing on runway 1 at Cali. Cali, along with having lots of mountainous terrain around it also did not have…

It is easy to say that Singapore Airlines has grown to develop as the renowned leader of creativity and innovation within the airline industry and has continuously overtaken other competitive airlines in the industry for many years. This can be fourthly expressed by looking at the fact that Singaporean Airlines has not suffered a loss on annual records since the company was founded in the 70’s. The accomplishments and achievements of Singapore Airlines is formed the company’s skill to innovate…

Sun Country Airlines (SY) has a very unique marketing strategy for its niche, but its advertising has definitely proven effective. Sun Country has found its role in the airline industry, not as a legacy or a low-cost carrier, nor as a charter company (even though charters account for a large portion of their business), but as an airline in its own lane. This small hometown airline has weathered the storm through two bankruptcies, corrupt ownership, 9/11, and a recession or two. Sun Country is…

Malaysia has being ranked as a 5-Star airline among the most exclusive group of world airlines by the aviation rating organisation, SKYTRAX after MAS Airlines on par with Singapore Airlines and above Thai Airways and Air Asia. The organisation has ranked with just four other airlines in the world, fortunately, MAS airlines are one of it with their strong product and quality services. Malaysia Airline also fully owned 94 fleet of total of Boeing and Airbus that has constantly created and…

B. Industry and Competitor Analysis 4.7 Industry Situation The airline industry in the Philippines is continuously growing. In the past years, the Philippine Airline Industry consists of many independent airline companies, but because of the mergers and acquisitions, there are 4 major domestic low-cost carriers in the Philippines, namely Philippine Airlines, Cebu Pacific, Zestair Philippines, and Philippines AirAsia. Low-cost Carriers (LCC) are the carriers that have the highest demand in…

2.2 Organization’s Response: Critical Evaluation Virgin Atlantic positions itself in the form of a young and a rebellious airline. Virgin Airlines utilises differentiation-positioning methods in order to reach a targeted niche market. Their attempts to reach such market is via the airline services it provides to its customers that are unique to the company, distinguishing itself from the broader airline industrial market. The company leads in industrial environmental conscientiousness. Virgin…

3.1. For the opponent Boein: From 1969 to 2005, Boeing was the only supplier of super jumbos. However with the entry of Airbus into the wide-body aircraft market the monopoly position of Boeing broke apart as Airbus was given the opportunity of entering the super jumbo market with subsidies from the EU. The financial aids of the main investors France, Germany, Spain and Great Britain, of $4 billion for research and development for the A380 forced Boeing to share the product division with Airbus…