Inbound marketing

The service quality and customer satisfaction are two different concepts, but they are related. The relationships between both these concepts are complicated. Some have mentioned it as the Siamese twins [5]. The commitment to the customer shall take place at the very first every time, and then only real loyalty can be developed. Loyalty is the stepping stone to the business and will bring out good outcomes than that which is given out and is limited. Providing services that customers prefer is…

If you met Lisa Kelly out on the street (and you didn’t know who she was), you’d probably have a hard time believing what she does for a living. As an attractive and obviously intelligent young woman she doesn’t fit into the stereotypical image of a truck driver that most people have in their minds. But that’s a good thing! Truck driving, although still a male-dominated industry, is a profession suited to both men and women, and we can thank the show Ice Road Truckers for helping revamp their…

1. Introduction Frank’s Nuts and Bolts is a local hardware store chain that has been suffering from staffing issues including absenteeism, low productivity and other problems stemming from low morale. They recently advertised on TradeMe for a leadership role and were inundated with applications, and the current management team have narrowed down the list of preferred candidates to five. Frank, the CEO, has asked me to analyse the candidates’ responses to a question posed to them during their…

to become as the guideline to the staff to work in effective and efficient ways. Firstly, the Marketing and Sales Department can be regard as the any activity that is carried out with the specific purpose about the quality or value in order to promote or sell service and product. Marketing can be one of the ways to announce the availability of service, idea or brand. So, the client’s charter of Marketing and Sales Department in Yamani Angle Sdn Bhd is by listening to the customer needs. Yamani…

The motivation for growth has led to Aerolift looking for a new market. According to Greening et al. (1996) expansion into markets in foreign countries is a tremendous way for a company to develop further. Market entry basically means activities associated with bringing a product or service to a potential market. Kumar and Subramaniam (1997) and Nakos and Brouthers (2002) emphasise that entry mode is a critical strategic decision for companies intending to conduct business overseas. The choice…

"The only sustainable competitive advantage is to learn faster than your competition and to be able to act on what you have learned." ~ Jack Welch (Former CEO, GE) While Samsung has held on to its leadership position in the market, it is noteworthy that Micromax is growing faster. Despite being a homegrown and a new-born mobile phone manufacturer, Micromax has snatched market shares of big multinationals from South Korea and Finland. In the end of Quarter II, 2014 Samsung stood first with 17%…

Introduction Categorising where Ster Kinekor is in the industry life cycle, it is first necessary to identify and describe what the industry life cycle is. The industry life cycle involves the changes that take place in the industry which contains the introduction phase, growth phase, maturity phase, decline and renewal phase. Identifying and understanding were the organisations is in industry life cycle is extremely essential as each phase involves opportunities and threats towards the…

Woman of power Lheritier organic skin care; shaping your healthy living experience Francisca Ochieng took early retirement from her corporate career to setup Lheritier organic skin care company. She narrates to The Kenyan Report her journey. Ms. Ochieng’ talks about her love for organic products, overriding passion for entrepreneurship and living a healthy lifestyle. I am a Kenyan entrepreneur bred in the United States. I hold a post graduate degree in Investment Management from CASS Business…

1. List the main character(s). The main characters in Case Study H are Thomas Kren’s was appointed a director of the Solomon R. Guggenheim Foundation. (Oster287) 2. Give a brief overview? A brief overview is in 1988, four tasks demanded Thomas Kren's immediate attention. (Oster287) The first of the ambitious and controversial is the expansion program that began in 1982 by his predecessor would not be completed until the summer of1991. (Oster287) These Financial Resources of the museum were…

Title: Technical and Behavioural training need analysis for sales personnel at HDFC Life. Focus: Owing to the upcoming expansion of HDFC Life through their IPO launch, the focus of training and development program shall be on enhancing the comprehensive sales skills of the sales personnel of HDFC Life Insurance. Learning Objective: • To enhance their clarity on company policies and market regulations • To enhance the product specific knowledge • To improve customer satisfaction through…