Hyundai Motor Company

Before determining whether the advertisement is effective or ineffective the purpose of the advertisement must be understood. Hyundai Motor Company, established in 1967 and the world’s largest automobile manufacturing plant in Ulsan, South Korea, produces over 1.6 million vehicles annually. Hyundai strives to create vehicles that live by their motto, “New Thinking. New Possibilities.” In the TV commercial, Kevin Hart plays an overprotective father who lends his daughter’s date the keys to his car, a Hyundai Genesis. Throughout the commercial Kevin Hart uses a new feature, the Blue Link Car Finder, to track his vehicle and is able to follow his daughter and her date throughout the night. The main claim the advertisement makes is if parents were to purchase the Hyundai Genesis they would be able to track and know where their child…

This September, the 2017 Genesis G80 will officially launch Hyundai’s luxury brand in North America. The new model replaces the previous Hyundai Genesis sedan and is priced from $42,350, including a $950 destination charge. Higher Price, More Standard Amenities With a cost difference of $2,650 between old and new, this represents a 6.8-percent price increase over the previous model. Even so, the Genesis G80 provides an improved list of standard content, including a host of safety features…

Hyundai 's first offerings in the United States were a failure, due to their reliability problems. The Excel and Scoupe sedans often fell apart with low mileage, and had numerous mechanical issues involving transmissions, electrical components, and the engine itself. After not being able to land a substantial chunk of the American marketplace, this South Korean automaker decided to double its efforts, in releasing new vehicles that would offer years of service at a reasonable price. They have…

In 2002, in Alabama Hyundai Motor Company built a manufacturing plant which consisted of 3000 plus employees. It manufactured cars at a frequency of 1000 cars per day. Hyundai claimed that its manufacturing plant was valued at 1.1 billion dollars. It further invested 173 million dollars to enhance the efficiency of assembly engines. As of now it has more than 3 lakh employees working under them. In 1986, Toyota established its automobile manufacturing plant in Georgetown, Kentucky, USA. This…

been in good shape since it’s emerging in the early years of 20th century. Although the initial design of up to date automobile was introduced in European countries in 19th century, Americans managed to prevail the industry in the first half of the 20th century. Henry Ford introduced and polished mass production assembly which was heavily utilized in Ford, General Motors and Chrysler that became the “Big Three” auto manufacturers on the eve of 1920s” (Foner, Garraty, 1991). Currently the…

Being a dominate player in the auto business for over a century, Ford Motors have been reluctant to keep up with current trends and evolving competitors from growing economies. This has forced Ford to take dramatic measures by cutting jobs and closing a large numbers of its manufacturing facilities. Considering the company’s external and internal opportunities, and directing their resources towards a more skillfully R& D (research and development) department would be the first step to recovering…

Hyundai’s Super Bowl 50 Commercial is a good example of how advertisers use emotional appeals to target consumers. We will analyze this commercial in more detail throughout this essay. As the official automotive sponsor of the National Football League, Hyundai had a great advertising presence during Super Bowl 50th. Hyundai released a spot titled “First Date” that marketed the Genesis sedan (Bruce). This commercial used the humor of…

Strategy Hyundai Hyundai has a wide range of cars in their vehicle line up. Their product line includes domestic cars, SUVs, Economical cars and Commercial vehicles. Cars include Centennial, Genesis, Genesis Coupe, Azera, Sonata, i40, i40 sedan, Elantra, Elantra Coupe, i30, i30 wagon, i30 3DR , Veloster, Veloster turbo, Accent, Accent 5DR, ix20, i20 5DR, i20 3DR, HB20, Grand i10, New Generation i10 and Eon. The SUV models are Grand Santa Fe, Santa Fe and Tucson. The Economy class vehicles are…

Porter’s FIVE FORCE MODEL Hyundai Motor Corporation faces the significant effects of the external factors in its industry environment, as shown Porter’s five force model. These external factors imply forces on Hyundai and it influences their strategic direction. Even with the issues and challenges identified in this Five Forces analysis, Hyundai remains one of the top players in the global automotive industry. Such success shows the ability of the company to withstand the negative forces in its…

Overview of Hyundai Creta car insurance The second largest car manufacturer company Hyundai Motor has launched Creta to enter into SUV car segment. Hyundai Creta is a picture-perfect smarter SUV from Hyundai Motor and it came into appearance on July 2015 in India. The new premium SUV has a strong outer structure made of Advanced High Strength Steel and Ultra High Strength Steel. The refined modern look adds to the charm of the vehicle. So if you own this car, it is important to have an…