Huawei

The Strategic Marketing Audit of Huawei Shuo Huang 100133492 CURRENT POSITION OF HUAWEI Huawei Technologies Co. Ltd is a privately held corporation that provides information and communications technology solutions, telecommunications devices and cloud computing (Huawei, 2016). It is the world’s largest telecommunications technologies provider and one of the Fortune 500 companies with high reputation. There are more than 1/3 of the world’s population using their products and service (BBC, 2016). The company grows fast with the vision “To enrich life through communication” in more than 170 countries and regions, which includes Europe, Latin America, Africa, Middle East countries and Asia Pacific. The operating profit grew significantly from…

iii. Organizational structure and culture – the organization’s internal environment According to Fortune Global 500 list, Huawei is the only Chinese company that earns more revenue abroad than in China and in terms of sales and profits, it has surpassed Ericsson to be the leader of telecommunications and networks. The key to success for Huawei is its special structure and culture.  Structure Huawei’s corporate governance structure and organizations are pretty special. It is a private…

Works Cited 9 QUESTION 1 Marketing Gaps Explanation Relation to Huawei Space Gap This is the geographical distance that the company has to overcome in order to sell their product. This marketing gap is overcome by transport or distribution. Huawei has made use of international distribution of their product as well as they have teamed up with a lot of communications technologies industry. This has closed the space gap for Huawei as people all over the world can easily buy this product. Time…

Huawei in China and UK The 4 P’s of marketing mix include product, price, place, and promotion. A promotion blend is a fundamental tool that blends the four variables together to achieve the result it wants to obtain in the target market. The product is the tangible good or intangible service that needs to meet the demand of the customers. According to Mackay, C. (2011), price involves the amount of money that the end user is required to pay so as to obtain the product. Promotion engages…

alliance that is strategic, limited in scope and basically an agreement for both companies to share their resources while remaining independent organizations. Leica and Huawei are complementary to each other’s products but operate in the same industry. Therefore, it would be beneficial and easier if they were to operate as separate organizations rather than going through the complexities of a merger or acquisition. Leica offers resources such as a strong brand image, representing “German…

Huawei Technologies is a multinational networking and telecommunications equipment and services company headquartered in Shenzhen, Guangdong. It is the largest telecommunications equipment maker in the world, having overtaken Ericsson in 2012. Huawei was founded in 1987 by RenZhengfei, a former engineer in the People's Liberation Army, and formed as a private company owned by its employees. At the time of its establishment Huawei was focused on manufacturing phone switches, but has since…

resources of the company control. Business strategy is concerned with how to compete in the established market, such as how to increase the number of customers. For Huawei, the strategic objective has been ensured that attract more customers to be loyal and increase the number of customers. Second, determining the…

weakness of Huawei by analyzing its external and internal environment. Then, a table present SWOT tactics with Improvements. 4.1 External environment of Huawei The analysis of external environment of Huawei can be divided in societal and task environment. The opportunities and threat of Huawei in societal environment and task environment will addressed in 4.11 and 4.12. 4.11 Opportunities and threats of Huawei in societal environment Table 1 Opportunities and Threats of…

Relationship between ESOPs and Productivity-Case Study of Huawei Company Student’s Name: Institution’s Name: Introduction Employees are critical to effective running of an organization and their attitude towards work they do have a great impact on their productivity. Organizations today are exploring ways to attain their productivity goals through their employees. The need for sufficient incentives for employees to enable them perform according to organization’s expectations cannot be…

coming close to it in a tightly knit Android industry is increasingly tough. Last year, when Huawei released it flagship Ascend P7, they got us excited with a high-performing, premium packaged smartphone in a beautiful slender chassis. In the long run, rigorous, consistent implementation of technology and the quality is imminent for the company to remain competitive with its peers. With its latest introduction, Huawei deserts the Ascend moniker, simply naming the phone P8. Judging by the looks,…