Howard Schultz

During the week of October 16, 2017- October 20,2017, our main discussion was on the book of Ray C. Anderson Confessions of a Radical Industrialist. The book talks about how Ray A. Anderson, the founder of Interface, Inc., the largest manufacturer of carpet tiles in the world, set the goal in 1994 to make his company environmentally sustainable. By 2008, the Interface, Inc. was able to achieve its goal and cut greenhouse gas emissions by 82%, cut fossil fuel consumption by 60%, cut waste by 66%,…

Parts of Commercial Mode of Starbucks in China Starbucks, one of the first café chains shown in China (Starbucks History), has now become the symbol of café restaurant to Chinese. Café is an industry that has too long history to make a huge profit (Lewis 1989), however, Starbucks seems to make success in it, despite its relatively high price for Chinese working class and unexceptional quality for coffee fans. The key to that is likely to be Starbucks’ unique commercial mode, which is about its…

Starbucks is one of the biggest Global industries of coffee; I think the most important part that makes them to be a global coffee leader is brand localization. Starbucks started its international expansion by entering in Japan and followed by many other Asian like Korea and China in the later years and made a huge success. According to Erkan “Starbucks currently serve 40 million customers a week”(Erkan, 2012) which is a huge amount of customers that are needed to have the best treatment.…

Nowadays Starbucks coffee company has become one of the main favorite coffee shops for many individuals, this company impress their customers with high quality coffee and friendly environment brought by the employees. These employees who are highly motivated by their managers and have a great connection with them seek to provide a welcoming environment to their customers. The main focus in this company is to look after their employees and create opportunity for them, opportunities that let their…

1.0 Introduction ”Coffeebrewer Nordic A/S is the company behind the Grower’s Cup brand. They are a small and innovative Danish company located in Middelfart that have decided to “battle” with the big boys and all their machines. The company is founded in 2008 and their small office, artisan roastery, and packing facility is established in an old restored farm building, nestled in a hilly landscape, surrounded by forests and the sea.” The product is innovative and very useful for most of people…

Among all the coffeehouse chains in the world Starbucks is one of the most popular coffeehouse .Starbucks offering various types of coffee beverages that are hot and cold. Also, they have similar kind of product are found in grocery stores ,hotels, airlines ,restaurants and a like in different areas. Starbucks earning billions in profits providing a beverage that people have come to enjoy years. Starbucks has been in business since the 1970s before they in progress opening up locations to the…

BUSINESS TO CONSUMER (B2C) STRATEGY BY ICE MASTERS LIMITED The company I inherited has no name and I am naming it Ice Masters limited. The product is Super Ice LA. At the time, I took over the business, it was engaged in Business to Business (B2B) selling with food distributors, restaurants and supermarkets as the customers, who are also business entities. It is now time to expand the market share by selling the ice directly to final consumers. As a marketing manager, I must, together with my…

The author of Starbucks: More Than Just Coffee, Amanda Roadarmel, used many examples of ethos, pathos, and logos throughout her article. She used ethos to portray credibility and to obtain the trust of the audience. She shows her credibility through her knowledge on Starbucks. Pathos was used to connect with the audience through emotion and experience in order to get the audience to feel more passionately about the subject. The author connected with the audience through her descriptions on…

The coffee craze is the United States is growing rapidly and getting out of hand. Many people are paying for overpriced beverages made with suspicious ingredients. In Dave Barry’s newspaper column, “Decaf Poopacino”, he explains that “the specialty coffee craze has gone too far.” He supports his claim by using an anecdote from his own life along with informal comedic diction to relate to the reader and make is point more clear. His humorous tone allows him to entertain the reader and it allows…

Founded by Chip Wilson, Lululemon Athletica Inc (LULU) Inc is a yoga-inspired athletic apparel company established in 1998. Based out of Vancouver, Canada, the company manufactures apparel for yoga, running and other physical training purpose (Lululemon Athletica Inc, n.d). The company’s major productions are performance shirts, yoga pants, yoga mats and shorts. With 354 stores globally, LULU is one of the top apparel stores competing alongside its competitors who includes Athleta, Nike and…