Gender Stereotypes in Toy Industry Essay

You go to your local toy store, and as you're walking down the aisles you notice how the toys are divided. In one of the aisles you see toys such as ‘The Projects’ Building set, and ‘Housekeeper’ dress up kit which includes dolls with darker complexion. You then go to the next aisle that has “Billion Dollar Ken” doll and “Future Architect” building set whose advertisement displays children with lighter complexion. In 2012 The New York Times presented a similar scenario (Sweet, 2012), in which they posed the question that if toys were marketed based on race and ethnicity, people would be scandalized, yet today toys are segregated based on gender. Toys play an important role in children’s lives and socialization, especially since children spend time playing with them either by themselves, with peers, and family members (Corsaro 1997; Seiter 1993 as cited in Auster & Mansbach, 2012). Recall the last time you have gone to a toy store, the chance that the toys were not divided by gender would be very low. Most stores divide toys by the “pink aisle” and the “blue aisle”. The “pink aisle” is usually where toys that are…

see just how they present their toys for the public to buy. It was quite evident that the toy industry has created toys to be specific to one gender over the other by looking at Walmart’s toy section. They create toys that are made for a boy or a girl and there are no acceptations for in between. A feminist intersectional analysis of the toy industry would be acknowledging that the toy industry is dangerously creating toys that make children fall into society’s expectations of gender norms. What…

What’s so Wrong with a Boy In a Dress? Welcome to your life – is it pink or blue? So what did you choose? Unfortunately, in this world, you can’t choose what gender you are or even what gender you identify with. All over the world people are shunned, kicked out and attacked for not meeting society’s expectations for their gender. Males are often told they need to be manly, strong, put the bread on the table and that basically they need to have a lot sex. Women have to be pretty, cover up…

Throughout history, we have seen that gender classifications, on gender roles have resulted in gender stereotypes. Despite that children were not initially classified by their gender, but by their age. Such as in the late nineteenth-century gender classification only existed for men, and women. Whereas in the early twentieth century, occurring social progression caused a demand for gender associations towards the identity of children. Gender stereotypes towards children created a gender…

Hulu to watch the program, so I found commercials on YouTube. The commercials I viewed are a compilation of commercials from 2017. It was a mix of toys marketed for boys, some marketed for girls, and some marketed for both. When the show introduces Mable and Dipper immediately they make a distinction between their sexes. Mable is portrayed as seeing the bright side of things, her personality is cheery, and she loves anything that sparkles. She is always wearing pink or feminine colors and her…

In today’s culture, it is socially acceptable to treat specific crowds of people unequally, one of these groups is the modern day woman. Women and young girls are routinely degraded and stereotyped in numerous ways in media, in social interactions, and even in toys and clothing. In the words of Scott Richardson, a co-founder and director of the Sexuality & Gender Institute and an assistant professor at Millersville University, “My point in class that day was that we, as a society, have largely…

birth all come into play on how we’re treated later on in life to what toys we play with to the clothes we wear to the jobs we get.All of these things come into consideration when we look at gender stereotypes and gender roles. When a baby is born why is it that if its a girl we buy them pink clothes and pink blankets with soft and delicate things on them like princesses and cute little animals; and if its a boy we buy them clothes which are blue…

The toy industry has always clashed with gender roles. The stereotypes found within these aisles are astounding. There is an abrupt shift between what is seen as the “boy” aisle and the “girl” aisle. Both showcase the expectations of what it means to identify as that gender. They show evidence of heteronormativity, sexism, racism, gender identity issues, and how it is all very much a marketing scheme. Although Target has transformed their store into something more gender neutral, they still…

reaching specific groups of consumers, stereotypes and discrimination are ethical implications of a target market. Two groups of consumers such as Gender and age have marketers that attempt to sell towards them in specific ways. These marketing efforts can be ethical or unethical depending on the situation. Ethical implication of target marketing in terms of reaching specific groups of consumers includes stereotyping and discriminating. First, stereotyping is an ethical implication because its…

The Effects of Gender Socialization in Children: Impact of Family and Society One of the most important parts of a child’s development, as modern society sees it, is the process of gender socialization. Every aspect of a child’s life, from the color of their bedroom walls, to the clothes they wear, to the way they are treated by adults is in part affected by their gender and the stereotypes that are associated with it. This eventually effects achievement, learning ability, careers, and almost…