Frog legs

He turned a little sideways in his chair to drink his mug of coffee. At the table on his left the man with the strident voice was still talking remorselessly away. A young woman who was perhaps his secretary, and who was sitting with her back to Winston, was listening to him and seemed to be eagerly agreeing with everything that he said. From time to time Winston caught some such remark as 'I think you're so right, I do so agree with you', uttered in a youthful and rather silly feminine voice.…

"Well, use your head, son," he said, smiling. Which really meant, "That's all I'm going to tell you," or "I don't know the answer, so don't embarrass me." A Partnership Is Formed The next morning, I told my best friend, Mike, what my dad had said. As best I could tell, Mike and I were the only poor kids in this school. Mike was like me in that he was in this school by a twist of fate. Someone had drawn a jog in the line for the school district, and we wound up in school with the rich kids. We…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…