Market penetration focuses on selling the company present products in the market in which the company is already present. Market development serves as the basis for growth strategy of the business where the company targets new market segment relying on its existing products. Product development helps the market to concentrate on developing new products to the in the existing market. And through diversification strategy the business seeks to introduce new product in new markets to expand its…
Everyone knows someone who is retirement age of 65 or older, they may even be a grandparent or a close family friend. A majority of these people have worked very(exceptionally) hard and deserve what they have (been working for when retirement years begin.) waiting for them when they retire. While most people who reach the age of 65 are ready to settle down, some of them just simply can’t save(due to their inability to practice saving habits in their early life) because of their savings habits…
earned on this week's discussion question about pursuing opportunities of growth in healthcare marketplace and identify expansion. I agree with your point made on the intense competition and uncertainty in the healthcare environment. The Ansoffs matrix is a product of market expansion used to planning for increasing the sale for expanding the range or setting down new markets. The various strategies can be used to develop comparison of new products with current market. There are two major…
allowing half-tones to be made without using known techniques such as hatching, to cross-hatching, or stipple and attains tonality by putting thousands of miniature dots on the plate to roughen it and using a rocker and requires hard work to create in order a high amount of quality and richness in the print. The invention of Mezzotint the printers of the 17th and 18th century were able to make every simple shade of tone in an oil painting and the use of mezzotint in portraits at a fairly high…
A Parent’s Guide to Tackling Teen Technology Today It’s a technological mismatch, we parents vs. teens and preteens. They grew up on Wi-Fi and touchscreens. We learned on floppy discs and dot-matrix printers. When kids begin to explore more than Dora and Webkinz online, parents struggle to stay on top. On top of technology, of trends, of tracking what our kids do online. We can feign competency for only so long. At some point, the lie of an all-seeing app tracker we keep in our ancient flip…
-1 INTRODUCTION BRAND The word “Brand” owes its origin to the Norwegian word “brand” which means to burn. Farmers used to put some identification mark on the body of the livestock to distinguish their possession. Products are what companies make, but customers buy brands. Therefore marketers resorted to branding in order to distinguish their offeringsfrom similar products and services provided by their competitors. Additionally, it carries an inherent assurance to the customers…
Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…