Customer equity

will be levied and Coca Cola uses rebranding strategy to educate customers about the taxation imposed on sugar and health benefits introduced by this sugar-free product. The rebranding strategy is changing the company business circumstance and initiating a new element e.g., logo, slogan, rename etc. to the brand. However, Coca Cola’s rebranding strategy posed a negative image to its newly launched product, because of the customer loyalty in terms of the previously released product which could…

like Apple, HTC, Blackberry, and Samsung started the race to get the biggest piece of constantly growing highly attractive market. Nokia’s past strong brand equity was strongly touched by it, and it required instantaneous brand revitalization. In this report we will concentrate on Nokia’s efforts at reinforcing and revitalizing brand equity, as well as offer few suggestions on how to improve the process. At the beginning Nokia’s current problematic situation will be defined as well as closer…

could be name word or symbol. Brand names can easily spoke. Most of the brand names are comes from their founder. Brand name should be easy because it helps customers to recognize and pronounce easily. Color and Logos. Color and logos are graphic symbol that helps to identify the product. Color and logos are non-spoken symbol but the customers can identify the product through their color and product. For example, blue color is associated with Pepsi. Shape; brands can be identify with their…

and easy to perceive by customer. Stokes, 1985 state that brand awareness can build a good memory about a particular brand. It means that the brands always on the top of peoples mind. Brand awareness have a variety of importance to the organization. According to Aaker D, 1996, people's mind can be evaluate at various stages likes recognition, recall, top of mind, brand dominance which is they only call that particular brand and brand knowledge is what brand means to customer. Percy 1987, the…

their loyal and potential customers. For instance, Yelp and Foursquare are huge social medium platforms for retailers and restaurants to offer NBO to their customers. They can offers promotions or discounts to those who “checked in” to the restaurant or nearby places.…

witnessing many competing companies that are trying to convince buyers that they have the superior product. For example, Pepsi and Coke both create commercials that present their soda in the best way possible by using average, everyday people to allow the customer to see themselves drinking…

Tejaswini Mantha RB 15035 3 Vikas Raj RB 15053 Table of Contents: 1. Executive Summary 2. Metsmall- a smart decision - Introduction - Types of diabetes - Epidemiology in India - Treatment Guidelines 3. Market summary - Target customer segment - Target patient group 4. Key marketing issue 5. Key opportunity 6. Product Innovation 7. Value proposition 8. Brand benefit pyramid 9. Conclusion Executive Summary: Dr. Reddy’s Laboratories is a multinational…

The first being that a true brand loyal customer will insist on repurchasing the brand and the repurchasing of the brand is therefore with a conscious and reflective behaviour caused by brand commitment. A spurious brand loyal consumer might repurchase the brand but is not committed to the brand…

According to Erfgen (2005), marketers have to find innovative and creative ways of meeting the everchanging tastes and preferences of the customers. In this era of intense competition, companies have resorted to celebrity endorsement advertisement to promote their products and build the necessary brand awareness with the bid to ensure the survival of their products and services. Celebrity endorsement…

Research Portfolio: The retrospective data gathered for this paper will be the foundation for the argument. The book and papers previously mentioned will serve a significant role in helping to gather information because they themselves are detailed and all contain a preponderance of further readings on the subject. The kind of information which I focused on was facts about the intentions of the LDDC and then reports on what they ended up producing. Also, I used reports of other gentrified areas…