and are all humans. I personally liked the ad because it showed so many people with backstories that nobody knows but them, and I enjoyed that it stressed that they are all humans. The ad was made very well and would motivate any people to use the company especially if they believe in equality of…
nature of competition amongst the brewing companies in Alaska is growing. In 1986 the brewing company in Alaska was created in the past 30 years and the chart above that shows the current and the near future brewery count in Alaska has grown to over 30 (ADN, 2016). Many brewery owners have previously worked for each other or with one another. One example is that the head brewer of Moose’s Tooth Brewing Co., now known as Broken Tooth Brewing, created his own brewing company in 2012. He was able…
Boston Lager was available on much of the East Coast by the late 1980’s and nationally by 1992. The company went public on the New York Stock Exchange in 1995. The Company’s beers are primarily positioned in the Better Beer category of the beer industry, which includes craft (small, independent and traditional) brewers, domestic specialty beers and most imports. The growth of the Boston Beer Company was very impressive in the first few years due to its high quality, good business strategy and…
Spanning 365 miles in length, the Erie Canal was first created in 1825. Since that time, it has become a popular destination for Erie Canal houseboat rentals. From May to November, the canal comes alive as houseboat vacationers and boaters fill the area. At the Erie Canal's marinas, visitors can find all of the amenities that they need to traverse the waterways. Motor boats can be rented for the day, and houseboat rentals are readily available. Visitors can select from houseboats ranging from…
Although no one probably thought it was possibly, people can now help save the world - specifically the Great Barrier Reef in Australia - by drinking beer. James Grugeon, founded The Good Beer Company under the notion of "getting people to do good" primarily when it pertains to climate change and protecting the environment. Mashable reports: "The company's first iteration is the Great Barrier Beer, with 50 [percent] of profits going to the Australian Marine Conservation Society to help protect…
Beer contributed heavily to the beginnings of writing and commerce and also had many health benefits to people of ancient civilizations. Writing was first invented to record the collection and rationing of cereal grains used for beer, bread and other goods. Beer also became a subject of writing as well. The topic of beer drinking is found in an excerpt of the world’s first literary work “The Epic of Gilgamesh” and in a survey of Egyptian literature it was found that hekt, the Egyptian word for…
to 5% alcohol by volume, but some companies have taken it to new extremes by raising the alcoholic…
Eric Asimov did a ‘study’ on the top lite beers. Eric is a wine and food taster for The New York Times. Despite wine being different from beer it is still alcohol. With his ‘study’ he was able to come to conclusion on what he thought was the number one lite beer. In Eric’s article he doesn’t state where he got the list for the top ten lite beers in America, but he bases his evaluation on it. I also don’t know what he based his evaluations off of other than his own personal experience in the…
A History of the World in 6 Glasses by Tom Standage Reflection • The rise of beer was closely associated with the domestication of grains and the eventual adoption of farming by nomadic tribes after they began settling into an agricultural lifestyle in the areas surrounding the Fertile Crescent. Beer was a unifying force in ancient Mesopotamia and Egypt because everyone had access to it and it wasn’t just a drink for the rich. Beer was often times used as a form of currency because it was…
produces lactic acid. Among the factors that may affect the rate of fermentation in yeast is temperature. Providing the ideal temperature for yeast to conduct fermentation effectively is a fundamental part of activities such as baking bread or brewing beer. Some species of yeast undergo fermentation even when oxygen is present. Among…