Chipotle

Chipotle Argumentative essay Chipotle was the restaurant of choice due to customization of food, discounts, fast service, trendy art, ease of ordering by phone application, and responsibly raised meat. Compared to the competing eating establishment known as Moe’s Southwest Grill, which offers a similar style of food. Our appeal to Chipotle from the view of logos point is the ease of ordering process. If a customer doesn’t have time to wait in line and needs a meal to be ready upon arrival, they can simply use the phone application to order. The entire the menu is available to be viewed from their application, you can choose and customize the order as if you were speaking to the employee if you were in person. The application can be useful…

1. Chipotle serves organic high-quality raw ingredients to create great tasting products. Chipotle purchases organically grown local produce and naturally raised meats from farmers located within 350 miles of the restaurant used. They have competed with local farmers markets, supermarkets and fine-dining establishments to gain a share of the farmer’s goods making it harder for new businesses to gain a piece of the industry. 2. Chipotle fits into the unique restaurant style ‘fast-casual’. The…

MOTIVATION AND BACKGROUND OF PROBLEM/OPPORTUNITY Chipotle and Qdoba are two competing Mexican Grills in the Springfield, Missouri area. The two restaurants are compared frequently because of their similarities in price and choice of food and drink. The grills also market in a futuristic way by using the internet for the majority of all advertisements. Chipotle’s website states, “…we focus on sourcing the best possible ingredients, serving the tastiest food, and growing the most capable team we…

Musse Mekonnen Professor Maltman ENG 1101 16 October 2, 2017 Chipotle Vs Qdoba One of the things that I’m very passionate about is Mexican food. Authentic or not, I can not go go a week without eating mexican food. Each week I’m faced with the question of which mexican restaurant should I go to? Chipotle or Qdoba? For obvious reasons, I have chosen to review chipotle against Qdoba and leave out places like Taco bell and Moe’s because they are not even close to compare due to low quality and…

industry-leading food safety program with nine components to prevent future disasters and proving to the food industry and the consumer they are taking aggressive initiatives in food safety. They are continuing their campaign and commitment to high quality food with good nutrition in spite of the higher cost and supplier issues they have encountered (Thompson, n.d.). Chipotle exhibits a strong financial portfolio with revenues and net…

Chipotle should expand its operations into other developed economies, considered some changes in their marketing strategy, and think of some acquisition. According to the market mogul, Chipotle has a very powerful presence in America. They are currently opening at least two stores in a week despite the e-coli outbreak couple months back. To better its strategy, it should now think to expand into other well-established economies to grow its business. I believe they should do so in North America,…

Chipotles product line consists of four main categories. It offers burritos, tacos, burrito bowls (a burrito without the tortilla), and salads. The ingredients to Chipotle's burritos are made in advance and then the burrito is made by the customers preference to order. This is what differentiates Chipotle from the rest of the fast food chains. There is also a wide range of ingredients that go into the burrito such as chicken, beef, and pork , that are from animals raised without hormones or…

Chipotle is a Mexican Grill restaurant that is famous with its “food with integrity”. They served their customers with healthier foods (Nutrition Calculator) and Allergens & Special Diet. Chipotle has Burrito, Burrito bowl, Tacos, Salad, Chips & Drinks, Kid’s build, and Kid’s Cheese Quesadilla on their menu. Chipotle Company make high profits, which is benefits from their efficient operation. For example, the best restaurant can serve 300 customers in 1 hour, and the speed of service is…

that fast food did not have to be of cheap quality or unhealthy. He opened the first Chipotle Mexican Grill restaurant in 1993 in Denver Colorado and it because an overnight hit. By 2011 Chipotle had 1,230 locations serving over 800,000 customers a day that created revenues of $2,269,547. Chipotle’s strategy to success consisted of five important elements; a focused menu, high quality ingredients, creating operationally efficient restaurants with distinctive interiors, great customer service and…

The Business CMG, better known to its customers as Chipotle Mexican Grill, owns and operates a chain of quick and casual Mexican style food restaurants. Customers are able to create up to a 1.25 pound mission burrito from a list of ingredients including chicken, steak, free range pork, beans, rice and numerous other vegetables and salsas. Catered to the everyday American, Chipotle prides itself on fresh locally grown ingredients and naturally raised meats for their products. CMG was…