Changes in Attitudes

Attitudes determine how we act towards those objects, people and in certain situations. There are thought to be three components to attitudes: your thoughts and beliefs (the cognitive component), your feelings about the idea (the affective component) and how you act towards the idea (the behavioral component). These components are not always consistent with each other but it is perceived that when they are inconsistent it makes us feel an uncomfortable mental state that motivates us to reduce this state. This state is known as Leon Festinger’s theory of Cognitive Dissonance (gawronski). It occurs most commonly when a cognitive and a relevant behavioral component are inconsistent.…

connection between rhetoric and attitude. I particularly like Burke’s use of the words move and bend in order to textually describe the change from viewing rhetoric as just a means of persuasion, to perceiving it as a means of shaping one’s inclination. After reading this passage, I have come to realize that music, poetry, and even art can be forms of rhetoric because of their primary tendency to influence attitude, with a lack of responsive action, in some cases. However, the passage also urges…

According to the ELM, individuals are likely to change their attitude in order to align with what is socially correct. If she is using a different brand of tampon as opposed to Tampax Radiant, she is not doing all that she can do to mask her period and thus “standing out”. In order for the consumer to perform the socially accepted task of hiding her menstrual cycle, she must switch to Tampax; it is framed as an essential choice. Though not all advertisements utilize both routes of persuasion,…

They surveyed 386 adolescents and tested four hypothesizes. Two hypothesizes were related to ambivalence, which was defines as the attitude toward marijuana use, and two related to risk, which was characterized as the likelihood of future marijuana use based on personality traits and history. The first two hypothesizes were “Adolescents who feel more ambivalent about marijuana use overall will be more easily persuaded by anti-drug messages than those who feel less ambivalent” and “Adolescents…

Persuasion isn’t all about being forceful, manipulative, or pushy, but about using subtle tactics to persuade people to do what you want while wanting to do it themselves. Persuasion is a tool that we use and listen to regularly. It’s used when we listen to ads or people promoting various items for sale, when we try to get a friend to join you on an outing, or even getting yourself to do an unwanted task. Persuasion is about “changing or reforming attitudes, beliefs, opinions, or behaviors…

1. The word persuasion turns some people off. What negative connotations can it have? Persuasion is a overwhelming push in daily life and has a major influence on society and a whole. Politics, legal decisions, mass media, news and advertising are all guided by the competence of persuasion, and influence us in turn. The negative connotations that it can have is the number of persuasive messages has grown tremendously, persuasive communication travels far more rapidly, and persuasion is more…

Explicit attitudes, on the other hand, are attitudes that are made by individuals consciously and therefore expressible. Whether or not attitudes are expressed also depends on social norms and individual’s attitude towards an object to react (Ewoldsen et al., 2014). Ewoldsen et al. (2014) argues that attitude and norms are only likely to influence behavior when the attitude and suggestive norms are activated when the decision is being made. Attitude and suggestive norms does (do) not play a role…

These included things such as the way or the context in which it the argument was presented (Petty & Cacioppo, 1984). In Contrast to the central route they proposed that decisions made through this route did not having a lasting effect on the maker. In 1986 when the Petty and Cacioppo final published the basis of their theory of ELM, they added more detail to the two processes and gave some factors that they believed influenced which route different forms of persuasion would take in a given…

future to achieve different results in similar scenarios. Essentially, one can effectively influence behavior by understanding an SJT approach to communication. Succinctness as an evaluative criterion refers to the theory’s complexity. An effective theory can be expressed as simply as possible while retaining the necessary aspects. SJT, in the most succinct form possible, can be expressed as a theory that predicts whether or not a persuasive attempt will be successful based on message receiver…

visit the school as soon as possible to unveil the presentation. I felt like I could not control when our presentations were to occur. The last issue unfortunately could not be foreseen. We had wanted to go to Miquelon Lake Provincial Park, but the cold and the snow came early and we didn’t want the children to freeze or be unhappy for our presentation. The actual CSL portion of this class was well executed. I obtained all my paperwork in a timely manner and with ease. Having Stacey Remple…