Cadillac SRX

which meet the requirement of each market rather than selling a single model across the world. This helped in making the brand stronger. Company launched multiple models in the market to attract the customers. Chevrolet Volt, Cadillac CTS Sportswagon, Chevrolet Camaro, Cadillac SRX were launched right after the bankruptcy and were very successful in generating profit for the…

Although multinational growth extends back to 1920s, when Ford and General Motors established their European subsidiaries, until the 1970s the world auto industry was made up of fairly separate national markets. Each of the larger national markets was supplied primarily by domestic production, and indigenous manufacturers tended to be market leaders. For example in 1970, the Big Three (GM, Ford, and Chrysler) held close to 85 percent of the US market, VW and Daimler Benz dominated the market in…