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    Concept of brand associations formerly been argued have various dimensions which can be from 3 types to 16 types. Aaker’s categorization has outlined that brand associations has 11 types while Keller’s association define 3 types associations (Ramsoy, 2011). Aaker’s theory clarify that brand association’s function as value creators for a company which helps gain information, differentiating one another, provides decision maker reason to buy, creating positive attitudes, and also a basis for…

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    Currently, at my place of employment, T & L Medical Transportation, in Edison, NJ, the balance scorecard method is used to identify various internal functions and their ensuing outcomes. In addition, T&L Medical Transportation implements balanced measurements to gather feedback for their organizations in order to assist in applying strategies and objectives. These balance scorecard strategies that the company use varies: from customer satisfaction to everyday initiatives for strategic planning…

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    A balanced scorecard is a performance metric used in strategic management to identify and improve various internal functions of a business and their resulting external outcomes. It gives leaders a more comprehensive perspective of their organization’s strategy. In general, the balanced scorecard is used to reinforce good behaviors in an organization by isolating four separate areas that need to be analyzed. These four areas involve learning and growth, business processes, customers, and finance.…

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    Prisoners with good behavior should have the privilege to use MP3 players, this will benefit both the inmate and the facility. Prisoners with good behavior should be allowed to listen to music to calm them down. Sometimes prisoners get frustrated and get in fights and when they get stopped by the guards, their enragement increases because they can't take out the anger they have. Music can help people calm down, so having an MP3 player will help them calm down and avoid violent situations.…

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    schools of thought on how to best run a business. Companies can benefit from these methods and spend lots of money training employees in the different systems. One that has caught on and has been utilized by many companies it the balanced scorecard method. The balanced scorecard method is a planning and management system that is utilized widely in business and industry, government, and nonprofit organizations. The system has been adapted worldwide by firms to align business engagements to the…

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    food, easy to pronounce, not offensive, and had “pro” meaning professional so it would call customers’ attention. In that same quarter I decide to open a new office in Sao Paulo and increase the number of sellers in Chicago, Paris, and Shanghai. My Balanced Scorecard of the fourth quarter gave me a huge surprise; it was the highest in the…

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    Case Study: Hefty Hardware

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    business department may be because of the lack of both innovation and learning which is the third perspective of the balanced scorecard. The lack of innovation may be causing the business to stall which then is causing frustration with the other functions of the business. Jenny needs to take initiative and make sure that IT is carrying its own load. The last perspective with the balanced scorecard is the customer perspective. How the customer views the company must be the biggest and most…

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    Music In The Digital Era

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    style of music, most often the elements and instruments being used are actually not instruments at all, but digital sounds created by a computer synthesizer. Entirely new genres of music have come to fruition through the work of portable DAWs (Digital Audio Workstations) including techno, Electronic Dance Music (EDM), and so much more. The use of sound sampling has also enabled musicians to…

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    What’s the device that almost everyone uses and it makes life easier for people every day? One that helps us perform tasks quicker and allows us to communicate with one another with the click of a button. Have you ever thought about what happens when you push the power button of a computer? My speech will give you a basic understanding of how a computer works. A computer is a data processing device that performs four major functions input, process, output and storage. The first major function…

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    INTRODUCTION Today with fast growing digital age of modern technology, digital forensic experts are facing a number of data sources that they need and rely on to acquire valuable information for their investigations. Data sources can come from different forms and areas such as: personal computer, hard drives, network logs, social networking sites, mobile devices. These sources can contain a vast amount of data. Hence, they lead up to many challenges in acquiring the data. For example, just in…

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