B-17 Flying Fortress

An Italian named Guglielmo Marconi in 1896 invented the radio, which helped in the connection of people and the spreading of ideas (Ackermann). : "The core armory of offensive warfare in the Second World War consisted of aircraft, tanks, and trucks. The effectiveness of these weapons in German hands depended on their use in combination, concentrated in great number at the decisive point of battle. Operational success also relied on communication. Radio played a vital role in linking tank to…

Throughout the course of history, armies from different countries have fought each other war after war. These wars (and the battles included in them) can often be determined by the equipment of the two opposing sides. World War 2 was one such example. While numbers, motives, strategy, and circumstances all played a role, certain countries were better equipped than others. So which World War 2 nation had the best equipped military? In order to have a contest, one must define the rules. For…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…

He says that Western companies think they can avoid political risk by spelling out every detail in a contract, but "in Asia, there is no shortcut for managing the relationship."88 In other words, the contract is in the relationship, not on the paper, and the way to ensure the reliability of the agreement is to nurture the relationship. Even a deal that has been implemented for some time may start to get watered down at a time when you cannot do anything about it. A Japanese-led consortium…