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    Coca-Cola

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    No business flourishes without the help of other, networks, advertisers, sales staff, and employees. Networking is fundamental when it comes to business because it leads to successful business in the future. Without advertisers, businesses would not be able to promote themselves. One of the many crucial steps in a successful business is having a sales staff to sell to the public. An essential part of businesses is to hire employees to help complete the objectives within the community.…

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    Creative Writing Failure

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    significant growth in the demand for Public Relation and Advertising jobs, Vietnam is still struggling with its transition into a more professional market. Thus, finding a credible and qualified course is nearly impossible, except for some online program offered by private institution with an extreme expensive tuition and lack of sources. Nevertheless, I realize the need to find an outstanding school with specialized program for PR & Advertising is very crucial. I knew that if I want to become a…

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    Soft-Soaping Racism

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    Concept Sketch: Representation Representation is defined as a cultural process through which we envision the world. This process is influenced by the omnipresent norms and values shared by members of society. The definition has been derived by canvassing Ella Shohat and Robert Stam’s article titled Unthinking Eurocentrism: Multiculturalism and the Media, and Anne McClintock’s article Soft-Soaping Racism and Imperial Advertisement. It is important to note that the meaning of the term…

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    In 2013, over eight people were killed and another 1,161 were injured on a daily basis as a result of distracted driving. Distracted driving, as defined by the Centers for Disease Control and Prevention, includes texting, talking on a cell phone, eating, and even using a GPS. As it stands, it is a well-known problem that leads to many unnecessary deaths or injuries that easily could have been prevented. This public service announcement (PSA) from El Colombiano newspaper illustrates the dangerous…

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    Online Privacy Effects

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    their own benefit, either. They’re selling it to other companies. For example, Facebook might gather certain information by noting the article someone liked and shared, adding this to a digital profile, and then selling the collected data to an advertising company. Most people are either not aware that their personal information has become a commodity, or they feel it is a fair…

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    Tobacco Advertising Essay

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    Tobacco smoking is big business in India. Through tobacco advertising, citizens of all ages are attracted to smoking tobacco. The advertising is very dynamic and impacting on those exposed to it. As a result, it became an obsession and hence an addiction even before the viewers willingly consented to first sample and then fully commit to enjoying the taste of the products. The viewers of the advertisements knew full well that the addiction to smoking tobacco based products has serious health…

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    The contribution of value that I am adding and participating to my CPO is that MetalMan are not consistently creating marketing activities and some of these activities are not efficient or effective for the organisation. With my availability and services coming to MetalMan, I will be able to give them more options, opportunities to provide my attributes, knowledge and skills that I have obtained from Auckland University of Technology. With my knowledge I am able to assist them with the right…

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    Cool by Thomas Frank, is about the rise of a countercultural style of advertising in all markets (automobiles, soda, a designer fashion) and the correlation of the public perception of conformity with the establishment, which was looked at as the enemy, with a set standard and the fundamental opponent of the establishment that was free flowing individualism in the United States through the 1950s to 1970s. The standard of advertising was a set of check-points developed that all advertisers used…

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    A Hyundai advertising commercial, promoting The 2017 Hyundai Elantra with auto emergency breaking with pedestrian detection, “a car that doesn’t get distracted”. In this advertisement, two women are in the car, one driving and one in the passenger’s seat. They are both checking out Ryan Reynolds, a male actor and producer, who is presented multiple times. Every person in the commercial is a clone of Ryan Reynolds. As they are driving through “Ryanville” they seem to be fixated on him riding…

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    Old Spice Case Study

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    1) What product does this ad attempt to market, and where is the ad from? Describe or attach – This print ad is marketing a company called Old Spice to sell the Old Spice body wash and body spray. This print ad was found on a website called Advertolog which archives print ads and commercials of different companies. 2.To which component(s) of attitudes (e.g., affective, behavioral, cognitive) does this ad appeal? How can you tell? Was this a good strategy for this product/audience? This ad…

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