Advertising campaign

According to Levitt (2015), many of the most memorable ad campaigns around tend to be funny. He then added that “people will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced” (Levitt, 2015). It has been found that humour appeal have little impact on…

The general direction of most literature I sourced is the importance for companies to shift towards having a broad social networking presence, especially on Facebook. This is not just true for large companies like Apple, but true for every sized companies. Social Networking has become a powerful outlet for companies to obtain their target market. According to (Statista, 2016), the global share of companies taking advantage of social media marketing is around 97%. The noticeable benefits of using…

demographics. Let’s find out why Snapchat advertising is important and how you can use Snapchat ads to connect with your target audience and build your brand on this amazing social media channel. Why Snapchat Advertising is Important for Brands A study says that nearly 88% of the users viewed Snapchat ads of a men’s deodorant campaign that fit into the target group aged between 13 to 34…

Objectives: - In order to achieve the goal of increasing sales for Blue Bell we have set three objectives. Objective one is to increase engagement on all Blue Bell social media outlets by 5% amongst ages 15 to 34 by January 31st. According to Pew Research Center, people between 18 and 29 year old utilize social media the most. In recent years older adults have gotten involved with social media for more work and networking purposes. Also younger teenagers are allowed to have social media. The…

to reach out to the population to change their health behavior (Evans, 2006). One such exemplary campaign that utilized the social marketing framework is VERB: It’s what you do. In 2001, the Centers for Disease Control and Prevention developed this national, multi cultural, social media campaign to address the sedentary life style of young adults (CDC, 2010). The reason behind launching this campaign was the increased percentage of children and adolescents with obesity over the past 20 years.…

conversions that originate from non-internet sources, but also as a way to get around holes in analytics data obtained from websites. How It Works Call tracking technology works by creating unique phone numbers for your business based on the type of advertising you use. You may have a general number that people reach your business for all incoming calls. However, call tracking uses multiple numbers so you can tell precisely how the person found the phone number. For…

Do your customers love Instagram? Are you running effective ad campaigns on the social media channel? Upgrade your Instagram advertising to generate more brand awareness and boost sales. Here are six tips to create better Instagram ads for your business. 1.Target the Right Audience Reaching the wrong consumer base isn’t helpful for business. It’s actually a waste of time. So, before digging deep into your budget, figure out your target audience. That means working with your team to…

These Marketing Mistakes 5 marketing mistakes that will cost your company cash. Marketing is as old as time, from when Neanderthals were looking for new ways to trade with other cavemen, until today where we are still trying to come up with new advertising ideas. Not much has changed fundamentally with the actual concept of marketing in the last 300,000 years, though there are some that still cling to their primitive ways. Caveman aside, there is nothing basic or crude about the marketing of…

the pursuit of beauty doesn’t end at a specific age. This advertisement and the campaign Dove began launched a world wide effort to advertise “real” beauty in an industry where realistic isn’t what’s advertised. The unattainable images of perfection that are touched up, tinted, and promoted world-wide giving women and men a false sense of what beauty is. The consumption community for this…

This is a reiteration of Klein’s conclusion that companies market their products as a lifestyle. Klein also briefly discussed the startling increase of multinational enterprises focusing their advertising towards the younger generation in a similar documentary called Consuming Kids it reiterates the concern of future generations growing up in an unconditionally branded world, with “marketers having their sights on kids because of their increasing…