Abercrombie & Fitch

. Company profile Abercrombie & Fitch Co. is a specialty retailer that is headquartered in the United States. It was founded in 1892, and it is in business of selling casual apparel to men, women, and kids. The company has four brands, which are known to be: Abercrombie & Fitch, Abercrombie, Hollister, and Gilly Hicks. The business is divided into three parts composing of its US Stores, International Stores, and the Direct-to-Consumer parts. (Money, 2014). Abercrombie & Fitch was originally founded as a clothing store to sell camping materials in Manhattan (Farfan, 2014). Even though the company pursued success with this concept, they started facing financial difficulties and went through a major change in 1990. The leadership of the company…

The American clothing brand, Abercrombie & Fitch (A&F) is best known for its trendy and collegiate inspired accessories and casual wear targeted toward teens and young adults. The vision of Michael Jeffries, brought on as CEO in 1992, led A&F to become the uniform of preppy, conventionally attractive teenagers across America (Goldstein, 2014). However, in recent years the brand has suffered and the clothing retailer has lost popularity. Logos and Symbols Logos and symbols are often easily…

Abercrombie & Fitch is a retailer that focuses on upscale causal clothing for young consumers. David T. Abercrombie and Ezra Fitch founded the company in 1892 in New York City, New York. The company has only fallen on hard times only twice throughout the years. First time was back in 1972 when they filled for chapter 11 bankruptcies. Second time was very recent, it happened in 2008 where their stock fell from $84.23 to $14.46. Since 2008 the Abercrombie & Fitch stock has risen and fallen, but…

History Abercrombie & Fitch Co is fashion firm created in 1892 by David Abercrombie with the name of Abercrombie co. in 1904, Ezra Fitch associates to David and the company change the name to Abercrombie & Fitch. In 1928, The company is sold to James S. Cobb. Between 1950s and 1960s, the company open different stores in the USA. In 1978, the company is acquired by Oshman’s Sporting Goods. In 1996, the company goes public on the New York stock Exchange market. In 2007, the company open its first…

We focus on high-quality merchandise that compliments the casual classic American lifestyle, targeting males and females between the ages of 14 and 22 years old, through clothing that allow them to be comfortable and casual while still looking stylish and trendy and maintaining a sense of luxurious lifestyle. We created three brands that answer to different targets of people: Abercrombie & Fitch is the next generation of effortless all-American style; Hollister, fantasy of Southern California,…

In 2008, 17-year-old Samantha Elauf was denied a job at Abercrombie & Fitch in Tulsa, Oklahoma after she wore a hijab, a headscarf, to her job interview. Heather Cooke, the store's assistant manager became concerned that Elauf’s headscarf would interfere with the store's “look policy,” which does not allow any headgear, and promotes the retailer's brand by having their salespeople, or ‘models’ wear and advertise their clothing. Cooke was unaware that Elauf was a practicing muslim who wore her…

is highlighted by a Supreme Court case involving Abercrombie & Fitch. The Equal Employment Opportunity Commission (EEOC) filed this suit on behalf of Samantha Elauf in 2009. The case alleged that Ms. Elauf was denied employment because of her religious practice of wearing a hijab, a type of religious headscarf. In June 2015, the Supreme Court, in an 8-1 decision, stated that an employer can’t refuse employment in order to avoid a religious accommodation (EEOC 2015). The case involving Ms.…

the day to day company operations, however without a strategic plan to identify changes that are consistently taking place in society. Abercrombie & Fitch: The rise and fall Thrasher, (2013) states “Abercrombie & Fitch began as a store for outdoorsmen and evolved into the epitome of preppy cool. But recently, the store has lost its way. Abercrombie has been criticized for excluding…

Cynthia Andrzejczyk, author of “Civil Rights vs. the Abercrombie and Fitch ‘Look’” and “The Limits of Free Speech in Academia,” dove into the world of free speech and civil rights. Eleven years ago, Ward Churchill found himself fighting for his First Amendment rights when light was shed on an article he wrote concerning the terrorism attack by Al-Qaeda that occurred on September 11, 2001 in New York (Andrzejczyk, “The Limits of Free Speech in Academia” 111). Churchill had accepted a symposium in…

Abercrombie and Fitch have several competitors. However American Eagle has matched up with Abercrombie and Fitch with every age group. For a target market of 18-22 year-old they have the standardize American Eagle. When we move down to children’s apparel Abercrombie and Fitch has their brand name Abercrombie Kids and American Eagle’s competing brand is 77kids. Additionally they both have brands for young women; Abercrombie and Fitch’s brand is Gilly Hicks and American Eagle’s brand is Aerie.…