According to Cater (2007, p. 6), the increase of interest in the global marine environment had meant that the growth rate of marine tourism exceeded that of most of the rest of the tourism industry. As stated by Orams (as cited in Cater, 2007, p. 7), "Coastal and marine tourism includes those recreational activities which involve travel away from one's place of residence which have as their host or focus the marine environment and/or the coastal zone." This is the case for Indonesia, Thailand, and the Philippines. Located at the Pacific Ocean, both Indonesia and Philippines are two of the main archipelagos of the world, while Thailand is engulfed by the Andaman Sea and the Gulf of Thailand. The main similarity of these three countries is they…
The seven P’s of Tourism Marketing by Philip Kotler were adapted from the original four P’s which includes Product, Price, Place, and PromotionAccording to Philip Kotler’s 7 P’s in Tourism Marketing, In product- since Raymundo house has been existing for more than fifty years it has been now part of Malabon Tourism Product, such as Malabon’s Tricycle Tour. Price- it has something to do with the fund from the local government that will be used for promotions, advertising, and for future…
role of tourism in promoting cultural awareness, Professor Sally referred to how there were many cases that she saw in the Philippines where tourism development showcased cultural practices “that were considered to be distinctive and representative of certain ethnic groups in the Philippines and so for all the people who didn’t belong to those groups, it certainly increased their awareness of those groups and enhanced their appreciation and their recognition of those groups.” Being able to enjoy…
around ₱2 billion revenues annually. This study will measure how featured tourism destination as local movie setting induces the tourist in their choice of a destination, besides marketing means and their previous experiences. To address the problem I will be conducting a qualitative research method such FGD, interview and survey. Results pointed that movies motivate passive tourist after watching any destinations or activities. It is suggested that placing destinations as a product into the…
Introduction Negros Occidental is a province of the Philippines located in the Negros Island Region. Its capital is Bacolod City and it occupies the northwestern half of Negros Island; Negros Oriental is at the southeastern half. Victorias City is the fourth class city of Negros Occidental. It is known as the "Sugarbowl of the Philippines", Negros Occidental produces more than half the nation's sugar output. It is notable for being the site of Victorias Milling Company, sitting on a 7,000…
the surrounding Southeast Asian countries as well. Another potential impact of urbanization could be poor infrastructure being built to hold the new population. Without being built up to a certain standard buildings may not be able to withstand the impacts of certain disasters and that is a major problem. In the Philippines it is currently about 44% urbanized according to the World Bank, a 1 percent drop from previous years. In regards to the economy the Philippines suffers after any major…
country whose culture we need to understand for possible future engagements is the Philippines. They may become an adversary to the United States in the near future and it is imperative the U.S maintains its…
Chapter One INTRODUCTION Background of the Study Tourism is defined as travel outside a person’s normal environment for more than 24 hours and not more than one consecutive year. A trip may be classified as an “adventure” trip if it involves two of the following three elements: (1) interaction with nature; (2) interaction with culture; (3) a physical activity. The core of adventure however is a trip which involves all three elements (Adventure Travel Trade Association, 2011, p. 5). Adventure…
overall ecosystem. The biodiversity of a coral reef can be threatened when fish species are removed or thinned along the reef. Each species of plant and marine life is important to a coral reef since each one has specific role to play within the reef’s ecosystem. There is a find balance that the reefs need in the amounts of oxygen, salt, and nutrient content that marine life keeps in check. (Human Impact on the Great Barrier Reef) The overall loss of biodiversity in a coral reef has led to the…
Transplant tourism – how to tackle the problems? Introduction Transplant tourism has become popular in these years. The shortage of organs in patients' home country encourages the transplant tourism industry to expand quickly as patients can travel overseas to obtain a transplant (Nicolaides and Smith, 2009). However, more problems are coming up with the increasing demand for the transplant, and the problems should not be neglected. This report will first analyse the possible causes and effects…