Stages of Counseling Session Essay

One of the biggest fears of people all over the world is the fear of being alone. We have all evolved into social beings, and our very existence depends on our numbers. These fears usually stem from childhood, where they experienced a traumatizing effect such as the loss of a parent or friend through divorce, death, or lack of physical or emotional care. The person grows up and has huge trust issues that usually affect the person they have a relationship with. The person feels like the person…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…