Coca Cola Essay

Coco-cola was first made in 1886, by pharmacist, Dr. John S. Pemberton; who wanted to create a distinctive soft drink. His bookkeeper, Frank M. Robinson named the drink, and designed the trade marked script seen on aluminum cans, and glass bottles every day. Though he died in 1888, he already sold portions of his business to various businesses. That’s just the start of it, in 1899 Benjamin Thomas, Joseph Whitehead and John Luptonm, established the coco-cola bottling system. Coke has grown in the past 130 years, making hundreds of advertisements and becoming bigger than it has ever been. ImageIn the past years, coca cola has changed their logo, a total of 9 times. Additionally, coca cola added the polar bear in 1993 to create a character that’s fun, innocent and reflects the best characteristics of a human. This is an advertisement to catch the attention of a female, because they are generally more emotional people. When a female notices an animal, she feels the need to nurture, it is similar to motherly…

In 1985 the Coca-Cola Company would undergo a sea change to their flagship brand thereby altering a formula that was a century-old success story. That change would be a reaction to the consistent eroding of market share to rival Pepsi and the inevitable expiration of exclusivity contracts in the restaurant and vending industries. It was well known that contracts of an exclusive nature can give a false sense of financial security as they tend to artificially prop up market share in the…

“Coca-Cola has now become a beacon in today 's society, representing the motherland America.” This statement sums up the idea of how this soda company, which all begun in 1886, has revolutionized itself to be a worldwide phenomenon and the world’s number one power brand (How Coca Cola Changed the World). A power brand is a brand that is very well known in its market and sells a large quantity of its good or service and Coca-Cola has been considered this for quite a time now. The creation of this…

History of Coca-Cola Coca Cola was first found back in 1886 by a person name John Pemberton (pharmacist). During the American Civil War, Many have addicted to morphine. So John decided to start a quest to find a substitute for the problematic drug. Ever since, *Coke = Coca-Cola was born there is no name for it. The word “Coca-Cola” was invented by Frank Mason Robinson ( John.P Accountant ).John Pemberton claimed that Coke could cured many diseases such as : morphine addiction, indigestion, nerve…

advertised? What is the difference between what the Coke brand was first made to the Coke brand of today? From the webpage The Invention of Coca Cola Vanessa said, “Coca-Cola was invented by a pharmacist named John Pemberton in 1866. He fought in the Civil War, and at the end of the war he decided he wanted to invent something that would bring him commercial success. He invented many drugs, but none of them ever made any money. So, after a move to Atlanta, Pemberton decided to try his hand in…

Coca-Cola Make it happy. This is the hashtag associated with the Coca-Cola commercial. The hashtag, along with addressing the issue of bullying, relates this brand to a younger audience. The commercial also lures in an audience of any age by associating happiness to Coca-Cola. Music and special effects also are applied to relate to and retain the interest of the viewers. The Coca-Cola commercial connects to several distinct audiences and conveys the message that Coca-Cola causes happiness…

Coca-Cola has produced thousands of advertisements since the company’s creation with the goal of appealing to a broad range of consumers. Stylistically, Coca-Cola advertisements have changed over time, but their goal remains the same. This paper will use two Coca-Cola advertisements, one released in the United States in 1886 and the other in The Netherlands in May 2015, to discuss the delicate balance between using generalized advertisements compared to a more personalized style. Both of the…

creative drink they decide to take it to the next level of becoming business partner. Both Dr. Pemberton and Dr. Robinson named the drink Coca-Cola and made its trademark, which is still used today. Two years before Dr. Pemberton death in 1894, he sold part of his…

The history of Coca-Cola its began in 1886 by a pharmacist Dr. John S. Pemberton from Atlanta U.S. He creates a characteristic tasting soft drink. Dr. John S. Pemberton create a syrup for his pharmacy and accidentally that syrup was mixed with carbonated water and at that moment Coca-Cola soft drink was created. Everyone in his neighborhood that tried that syrup liked it very much. The partner and bookkeeper Frank M. Robinson create the name and the designing that is still used today. The…

introduction into the consumer products world over 130 years ago, Coca-Cola beverage has not only become a part of millions of American people’s lives, but with its successful marketing campaign, it has also emerged as one of the most internationally successful and recognizable brands to people all over the world (About us, 2016). Coca cola has become so successful that every day, there are approximately 1.9 billion people enjoying a glass of Coke (About us, 2016). How can a single product like…