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5 Cards in this Set
- Front
- Back
Public relations activities |
1. Press relations 2. Product publicity 3. Corporate communications 4. Lobbying 5. Counseling
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Sales promotion tools |
Samples, coupons, premium, contest, games, etc. |
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Prospecting |
Process of searching for new accounts |
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Sales force structure can be based on |
1. Territorial 2. Product 3. Market 4. Customer 5. Combination |
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Allocating |
Sales representatives decide on which customers to allocate scarce products |