Soc Chapter 6

Front 1

attitude

Back 1

a positive, negative, or mixed reaction to a person, object, or idea expressed at some level of intensity.

Front 2

attitude scale

Back 2

a multiple item questionnaire designed to measure a person's attitude toward some object --likert scale

Front 3

bogus pipeline

Back 3

a phony lie detector device that is sometimes used to get truthful answers to sensitive questions.

Front 4

facial electromyograph

Back 4

an electronic instrument that records facial muscle activity associated with emotions and attitudes.

Front 5

researchers can tell if someone has a positive or negative attitude by measuring physiological arousal.

Back 5

false

Front 6

implicit attitude

Back 6

an attitude, such as prejudice, that one is not aware of having.

Front 7

implicit association test

Back 7

a covert measure of unconscious attitudes derived from the speed at which people respond to pairings of concepts--such as black or white with good or bad.

Front 8

evaluative conditioning

Back 8

the process by which we form an attitude toward a neural stimulus because of its association with a positive or negative person, place, or thing.

Front 9

theory of planned behavior

Back 9

the theory that attitudes toward a specific behavior combine with subjective norms and perceived control to influence a person's actions.

Front 10

persuasion

Back 10

the process by which attitudes are changed

Front 11

central route to persuasion

Back 11

the process by which a person thinks carefully about a communication and is influenced by the strength of its arguments.

Front 12

peripheral route to persuasion

Back 12

the process by which a person does not think carefully about a communication and is influenced instead by superficial cues.

Front 13

elaboration

Back 13

the process of thinking about and scrutinizing the arguments contained in a persuasive communication.

Front 14

in reacting to persuasive communications, people are influenced more by superficial images than logical arguments.

Back 14

false

Front 15

sleeper effect

Back 15

a delayed increase in the persuasive impact of a noncredible source.

Front 16

need for cognition

Back 16

a personality variable that distinguishes people on the basis of how much they enjoy effortful cognitive activities.

Front 17

people are most easily persuaded by commercial messages that are presented without their awareness.

Back 17

false

Front 18

inoculation hypothesis

Back 18

the idea that exposure to weak versions of a persuasive argument increases later resistance to that argument.

Front 19

psychological reactance

Back 19

the theory that people react against threats to their freedom by asserting themselves and perceiving the threatened freedom as more attractive.

Front 20

cognitive dissonance theory

Back 20

the theory holding that inconsistent cognitions arouses psychological tension that people become motivated to reduce. (festinger)

Front 21

insufficient justification

Back 21

a condition in which people freely perform an attitude-discrepant behavior without receiving a large reward.

Front 22

the more money you pay people to tell a lie, the more they will come to believe it

Back 22

false

Front 23

insufficient deterrence

Back 23

a condition in which people refrain from engaging in a desirable activity, even when only mild punishment is threatened.

Front 24

people often come to like what they suffer for.

Back 24

true