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18 Cards in this Set
- Front
- Back
Prediction |
Allows us to identify the factors that indicate when an event or events will occur |
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Explanation |
allows us to identify the causes that determine when and why a behavior occurs |
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Basic Research |
Academic research that doesn't have any clear applicability ( the licking rats) |
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Applied Research |
intended to produce results that may have practical significance (more white-collar than blue-collar workers drink alcohol, but blue-collar workers, when they drink, drink more) |
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Descriptive Methods |
are concerned with describing what already exists. |
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Observational Methods |
simply means observing the human or animal behavior |
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Naturalistic Observation |
involves observing human or animal behavior in their natural habitat |
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Laboratory Observation |
Observing behavior in a contrived and artificial environment. Ex. observing the play behavior of children in a laboratory playroom. |
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Case Study Method |
is in-depth study of one or more individuals. Jean Piaget used cased studies to develop his theory of cognitive development in children. |
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Survey Method |
involves questioning individuals on a topic or topics and in describing the responses. Can be administered in person, mail, phone, internet Large groups of people can be studied |
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Predictive Methods |
seek to predict from one variable to the next |
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Correlational Methods |
assesses the degree of relationship or the strength of the relationship between two measured Variables |
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Directly Related to correlational methods |
1.) Level of education and income 2.) Height and Weight |
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Inversely Related to Correlational Methods |
1.) alcohol consumption and motor coordination 2.) Elevation and Temperature |
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Correlation does not cause what? |
Causation |
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Experimental Method |
Seeks to determine if there is cause-and-effect relationship between the variables of interest. This method allows the researcher to know when and why a behavior occurs. |
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Types of Variables |
Independent, Dependent, Confounding |
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The steps of the research process |
1.) Identify the problem 2.) Do a literature review 3.) Generate hypotheses 4.) Design and conduct the study 5.) Analyze the data and interpret the results 6.) Communicate the results |