Research Methods Chapter 1

Front 1

marketing research

Back 1

a, b and c

Front 2

marketing research #2

Back 2

spans the informational boundary between the firm and its environment

Front 3

which of the following is not a common activity of a marketing research department

Back 3

determining the most efficient production sequences for a plant

Front 4

which of the following is false

Back 4

marketing research as an organizational function was adopted by most firms when they could no longer satisfy demand for their products

Front 5

marketing research 5

Back 5

involves the use of information to make better marketing decisions

Front 6

the emphasis of marketing research for planning purposes is on

Back 6

determining viable opportunities for the firm

Front 7

which of the follwing is true

Back 7

the organization of the market research function should be dynamic and everchanging

Front 8

which of the following is true 8

Back 8

b and d

Front 9

which of the following is not a question marketing research can assist in answering

Back 9

what is our per unit profit margin

Front 10

which of the following is not consistent with the definition of marketing research

Back 10

neither b or d is consistent with the definition

Front 11

marketing research emphasizes

Back 11

b, c and d

Front 12

which of the following is false

Back 12

problem-solving marketing research focuses only on short term marketing decisions with respect to the marketing mix elements

Front 13

although no general organizational form of marketing research departments are commonly organized by

Back 13

a, b and c

Front 14

which of the following si not an advantage of a corporate level locatoin for the marketing research function

Back 14

research personnel can acquire valuable knowledge about divisional markets and products

Front 15

which of the following is not a common activity of a marketing research department

Back 15

creating new advertising

Front 16

the form of organization of the research function that seems to dominate current practice is

Back 16

no on organization form seems to dominate current practice

Front 17

which of the following skillls is least needed as an entry level marketing researcher

Back 17

statistical

Front 18

which of the following skills are neeeded as a senior level marketing researcher

Back 18

a, b and c

Front 19

which of the folloinwg is not a common marketing research job title

Back 19

computer operator

Front 20

which of the following is true 20

Back 20

a central marketing research group can serve as a quality control on the research produced

Front 21

which of these marketing responsibilities can marketing research help with

Back 21

identifying customer segments

Front 22

which of these following statements are true 22

Back 22

consumer research about e-commerce requires different marketing research tools