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54 Cards in this Set
- Front
- Back
Good Intentions
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Government Campaigns
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Government agencies have campaigns that deal with social or economic issues, ex. Tourism in mexico, popultion control in China
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House ads
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House publications
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Industry publications
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ingratiation
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Middle to accomodative approach to crisis communication
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internal
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internet
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internet advertising
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intranet
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Justification
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Middle approach to crisis communication
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Lawyer
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Less is More
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Letter to the Editor
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Good way to get an organization mentioned in a newspaper/magazine, always in response to articles that appeared in the publication, take exception to the journalists's view or correct he article, signed, brief, timely,
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Media Advisory/Media Alert
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Makes the news media aware of special coverage opportunities during an event.
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Media kit
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Tool to generate news stories about an organization's newsworthy initiative, campaign, special event, major announcement, product launch or trade show (Special event, promotional, crisis)Fact sheet on org, fact sheet on occasion, background and photos of peopleinvolved, program of events, list of participants, news story, visual materials (logos)
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Minimization
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Mission Statement
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Monitoring
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More is Less
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More or Less
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Mortification
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News Tip
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No comment
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Op-ed piece
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Opinion Editorial: A form of opinion writing that addresses current issues and public policies, well researched, balanced,
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Postmortem
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Only uses formal research, honest autospsy, |
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Preparer
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Briefs executive to be interviewed, provides information to reporter
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Private channels
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Product campaigns
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Product placement
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Production Costs
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Expenses incurred when working with outside vendors who make your materials, like printers, graphic designers, advertising costs, catering and equipment. |
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professional advertising
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When professionals are pitching their business, like "Come do business with ME!"
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public channels
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Public Service Announcements (PSAs)
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Space or time donated by media to a nonprofit orgniazation sponsored by commercial organizations (Texting and driving PSAs)
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Shift the Blame
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Specialty Advertising
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Spokesperson
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Stanton
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Ten Mistakes to Avoid: Rushing to judgement, overreacting, failure to act, bending the facts , lack of concern, affixing blame, remaining insular (not proactive), absence of teamwork, restriction of information internally, failure to plan
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Trade or association publications
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Transcendence
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Existence beyond the normal level |
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Tylenol
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Benoit example where they could shift the blame onto someone who was injecting drugs into their pills, not their fault.
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Uncontrolled Media
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Those products you cannot control after they are sent, ex. News Release
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Advertising
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PAID FOR space or time, except for PSAs, which are time DONATED to a NON PROFIT or CAUSE, controlled media,
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Geofence
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A region where anyone who enters it, will see an advertisment that you placed on their phone
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One-On-One Interview
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Communication between a spokesperson and a reporter
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Influencer/Viral Marketing: Creating Buzz Tactics
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News Media Briefing:
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Not for hard news, but for the purpose of updating media periodicallywhen a briefing has not been scheduled for some time.
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Corporate Spokesperson:
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PR Professional or CEO and or company president
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Technical:
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Usually well-versed in an area of the organization
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Global Campaigns:
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One size doesn't fit all, dificult to coordinate seamless campaigns either at home or abroad, run into language barriers, government regulation cultural sensitiveies make some issues taboo
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"Overcommunication is better than undercommunication"
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Benoit:
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benOIT SAYS REPAIR THE TARNISHED IMAGE. Prepare a crisis communicatinos plan, analyze the accusations and crisis, identify relevant audiences, REPAIR THE TARNISHED IMAGE. Be PERSUASIVE. Admit fault IMMEDIATELY, shift blaem.
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Attack
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Two components: The accused is held responsible for an action & the act is considered offensive
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Coombs |
Repairing a Tarnished Image: Crises are threats to our image, so we have to repair our image. CrisisCommunication Strategies are the resources crisis managers employ in hopes of protecting the image. Different from Benoit by |