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Consumer behaviour

How people make decisions about the products they’re buying

Advertising , campaigns ect

Cognitive approach


Schemas- advertisers challenge schemas because they don’t want the adverts to be predictable

Subliminal messeges - priming below our awareness (hidden messeges )

Brainwashing - manipulate buying decision through advertising techniques , e.g: repetition , sounds

Conformation bias- prefer information that confirms exciting beliefs