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25 Cards in this Set
- Front
- Back
Surround Yourself with Smart People
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Focus on Relationships
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Build Trust
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Know Your Customers Inside Out
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Sales, field, end customer
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Know Your Market
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Build Credibility
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Fight with the Field
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Listen
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Don't Forget About Training and Support
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Be an Evangelist
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Test Your Assumptions Continuously and Adjust Accordingly
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Use Good Judgement
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Learn to Let Go
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Allow others to handle the details
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Four P's of Marketing
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Product, Price, Placement, Promotion
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Four C's of Marketing
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Customer Value, Cost to the Customer, Convenience, Communication
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Don't Confuse Product, Brand and Customer Management
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Product, Brand, Customer
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It's all About Positioning and Targeting
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What's Positioning?
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Involves differentiation, value proposition. Answers "What do you do? What do you offer?"
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What's Targeting
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Who are you positioning for?
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Expand Your Reach
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Gain Market Share
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Gain Mind Share
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Gain Heart Share
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Gain Spirit Share
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Know your audience, target, people
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