Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
15 Cards in this Set
- Front
- Back
Marketing Channel
(distribution channel) |
organized system of marketing institutions' relationships that promote the flow of goods from producer to consumer.
|
|
logistics
|
coordinating the flow of information among members of the marketing channel
|
|
physical distribution
(a key aspect of logistics) |
aimed at efficient movement of goods from the end of the production line to the consumer. Includes customer service, inventory control, materials handling, packaging, warehousing, etc.
|
|
Four functions of Channels
|
1. facilitate the exchange process by decreesing marketing contracts
2. sorting - adjust discrepenceis in the markets assortment of goods and services 3. standardising exchange transactions through setting expectations 4. facilitate searches for goods and to sell goods |
|
marketing intermediary
|
operates between producers and consumers - middle man
|
|
wholesaler
|
intermediary that takes title to goods and distributes them further - jobber/ distributer
..as opposed to a retailer |
|
1st step in selecting a market channel
|
determining whic type will be the best
|
|
direct channel
|
carries goods directly from a producer to a user
|
|
direct selling
|
producer establishes direct sales contact w/its final users.
b2b, consumer goods. |
|
merchant wholesaler
|
independently owned -takes the title to the goods.
|
|
dual distribution
|
network that moves products to the target market (thru multiple mktg channels)
|
|
reverse channels
|
designed to return goods to their owners
|
|
selection factors of a marketing channel
|
market - consumers or businesses
product - perishible organizational - inadequate resources competitive - inadequate promotion |
|
distribution intensity
|
number of intermediaries a manufacturer distributes goods
|
|
intensive distribution
|
manufacturer of a convenience product tries to saturate the market.
|