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4 Cards in this Set
- Front
- Back
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What is the social impact of brand communication? |
brand communication is all about building brand integrity and having a trustworthy reputation. People value that social responsibility. |
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What ethical and social responsibilities do communicators bear? |
When faced with a dilemma people consult their their personal values, professional codes of ethics and international standard of ethical behavior. |
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What are the debates about impact on society? |
does advertising create or reflect social values, does advertising abuse its influence on children and teenagers, does advertising create social trends and dictate how people think and act. |
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Key debates about brand communication practices |
Poor taste and offensive advertising, Diversity and stereotypes, sex appeal and body image |
