Paper 2: Mass Media- Ownership & Control Of The Mass Media

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{Contents of topic:}

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The 2 types of Newspapers

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Who owns the Media? (1)

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Who owns the Media? (2)

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Trends in Ownership & Control: The Concentration of ownership

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Theories of the Role of the Media and of its ownership & Control:

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PLURALISTS

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PLURALISTS: 1. The views expressed in the mass media reflect the views held by society.

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PLURALISTS: 2. The mass media are an essential part of the Democratic Process.

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PLURALISTS: 3. Media Audiences hold the power in a free market.

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PLURALISTS: 4. Public service Broadcasting & State Controls.

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Summary of PLURALISTS view of the Role of the Mass Media & issues of its Ownership & Control

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STRENGTHS & WEAKNESSES OF THE PLURALIST VIEW OF THE MEDIA

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The 4 key reasons why the media is neutral, fair & balanced;

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MARXISTS

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MARXISTS: The Ideological Role of the Media.

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Strengths of Marxist view of the media- Evidence for the ideological nature of ownership & control; (1)

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Strengths of Marxist view of the media- Evidence for the ideological nature of ownership & control; (2)

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MARXISTS- Evaluation of the ideological control of the media;

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MARXISTS: 1. The Excessive Concentration of ownership in fewer hands.

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MARXISTS: 2. Vertical Integration.

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MARXISTS: 3. Cross Media Ownership.

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MARXISTS: 4. Cultural Imperialism.

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MARXISTS: 5. DIVERSIFICATION.

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MARXISTS: 6. Synergy & Technological Convergence.

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Summary of MARXISTS view of the Role of the Mass Media & issues of its Ownership & Control

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Strengths of the MARXISTS view of the Ownership & Control of the mass media

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Weaknesses of the MARXISTS view of the Ownership & Control of the mass media

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NEO-MARXISTS THEORIES: Cultural Hegemony

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NEO-MARXISTS: How does Cultural Hegemony work?

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NEO-MARXISTS: The Glasgow Media Group, Journalists, Agenda Setting & Cultural Hegemony (1)

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NEO-MARXISTS: The Glasgow Media Group, Journalists, Agenda Setting & Cultural Hegemony (2)

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NEO-MARXISTS: The Glasgow Media Group, Journalists, Agenda Setting & Cultural Hegemony (3)

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Summary of NEO-MARXISTS view of the Role of the Mass Media & issues of its Ownership & Control

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Strengths of the NEO-MARXISTS view of the Ownership & Control of the mass media

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