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7 Cards in this Set
- Front
- Back
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Aim of study |
To discover whether the power of a group was enough to make a person give an obviously incorrect answer to an easy task |
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Procedure of study |
Used unambiguous task. American Male undergraduate students. Pair of cards shown to group. One card = test line. Other card = three lines differing in length. Pps asked to state out loud which line was the same as the target line. Correct answer = obvious. Naive pps in group of 6. Placed last but one. Confederatea gave same unanimous wrong answer on 12 out of 18 trials |
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How many trials were there |
18 |
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Findings - what percentage is the overall conformity rate? |
32% |
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What percentage of naive pps conformed at least once |
74% |
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What percentage of pps never conformed? |
26% though they experienced tension and doubt |
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Conclusion of Study |
Asch demonstrated that the power of group pressure was so strong it could make people give an obviously incorrect answer to an east task |
