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13 Cards in this Set

  • Front
  • Back
Four Basic Design Principles
CRAP.
Contrast
Repition
Alignment
Proximity
Three types of relationship between text
Concordant
Conflicting
Contrasting
Concordant
Only 1 typeface
Conflicting
Similar typefaces, bad
Contrasting
Very different typefaces
Six Ways to Contrast Fonts
Size
Weight
Structure
Form
Direction
Color
Stucture of font
Thick and thin difference
Form of font
Shape differences
Postman: what did the stethoscope do?
what did technology do to medical practices?
first instrument between doctors and patients
overuse of medical tools. focus on disease, not on patient.
Great Symbol Drain: trivialization vs. blasphemy
(Postman)
trivialization is worse; recognizes no power in symbols.
blashemy is still disrespectful; still understanding of symbols
Postman: invisible technologies
polling! (wording of questions, disregards ppl forming their own opinion, ignores what ppl know about question, takes responsibility away from politicians.)

beauty on scale of 1-10
Scientism
problems:
1) methods of natrl sci applied to human behavior
2) principles that come from it organize society
3) faith in science serves as belief system
Loving Resistance Fighter
(purpose for education.) ascent of humanity. studying history. studying semantics (process by which ppl make meaning.)