Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
21 Cards in this Set
- Front
- Back
|
Statistical data that describes a given market by criteria like personality, opinions, and lifestyle elements is called
|
C- Psychographics
|
|
|
A portion of the total sales generated by all the competing companies in a given market is called the
|
C- Market Share
|
|
|
The principal disadvatange of a sole proprietorship is
|
D- Financial
|
|
|
The easiest and most popular form of business to create is the sole proprietorship
|
A- Sole proprietorship
|
|
|
A percentage of the price of an item that goes to a state to his or her investment is called
|
B- Sales Tax
|
|
|
A binding legal agreement or promise to do something is a
|
C- Contract
|
|
|
The law that established a minimum wage and maximum working hours is
|
C- Fair Labor Standards Act
|
|
|
Which of the following describes the channel that moves a product from producer to customer with no one in between
|
C- Direct Channel
|
|
|
The part of the product's package used to to present information
|
D- Label
|
|
|
This strategy involves how you will deliver your goods and services to your customers
|
C- Place strategy
|
|
|
Which refers to the activities that need to be taken to carry out the marketing plan?
|
C- Market tactics
|
|
|
A document that explains five strategies- product, place, price, promotion, and people
|
D- Marketing Plan
|
|
|
The term used to refer to how consumers see products in relation to each other
|
B- Product positioning
|
|
|
A product placed in all suitable sales outlets is using which of the following forms of distribution?
|
C- Intensive distribution
|
|
|
If the demand for a product is high and supply is low, you can command a
|
A- High price
|
|
|
These costs are subject to change depending on the number of units sold
|
C- Variable costs
|
|
|
Amount or percentage by which a business lowers its original retail prices in order to move merchandise
|
B- Markdown
|
|
|
Determing a price strategy involves which of the following?
|
D- All of the above
|
|
|
The law requires that all partnerships have at least one
|
C-General partner
|
|
|
The owner of a sole proprietorship is the only one who receives
|
C- Profits
|
|
|
One major type of corporation is a
|
A- Subchapter S
|
